Rank One Computing Corporation d/b/a ROC, a U.S. leader in Vision AI, building unified biometric, video analytics, and decision intelligence solutions, today announced the appointment of Gary Lac as Executive Vice President (EVP) of Sales and Marketing, representing a strategic investment in talent following the Company's public market debut in February to support growth and scale. In this newly created role, Lac will help expand ROC's commercial footprint across Automated Biometric Identification Systems (ABIS) and broader biometric identity markets, supporting the Company's efforts to translate technical leadership, including top-tier NIST rankings, into durable commercial growth.
Quick Intel
ROC reported strong product-led revenue growth of 58% in 2025.
Lac brings more than 20 years of experience in biometric identity, ABIS platforms, solution delivery, and commercialisation.
Most recently served as Vice President of Solutions Development at NEC Corporation of America.
Previously led Solutions Innovation at IDEMIA and held biometrics sales and solutions leadership roles at 3M Cogent and IBM.
ROC is headquartered in Denver, Colo., with additional hubs in Grand Rapids, Mich., and Morgantown, W.V.
ROC is scaling the organisation while maintaining its culture, adding biometrics experts to support strategic growth.
Gary is a proven biometric identity leader and technologist who understands this market from every angle — product, delivery, customer needs, and long-term platform evolution. As ROC continues to invest in ABIS and broader identity infrastructure, his experience will help refine offerings, deepen customer alignment, and accelerate commercial growth. Lac spent the majority of his career helping identity and biometric platforms grow from strong technical foundations into scaled customer solutions. ROC is approaching biometrics and Vision AI in a completely different way, and it will enable the company to provide groundbreaking capabilities to public safety communities and beyond.
Lac's appointment strengthens ROC's ability to scale its ABIS business, sharpen go-to-market execution, and further align product development with evolving customer and market needs as demand grows for high-performance, American-made identity infrastructure. The creation of this role illustrates ROC's focus on disciplined investments to strengthen its commercial operations with the goal of translating its technical leadership into commercial growth, reinforcing its position as the category leader of American-built biometric identity and intelligence. Lac's appointment is aligned with ROC's initial public offering growth strategy and reinforces its cultural focus of pairing technical, operational, and market expertise to drive broader adoption across government, defence, and enterprise markets.
About ROC
ROC is a leading U.S. developer and manufacturer of Vision AI, delivering sovereign biometrics, video analytics, and mission intelligence through a unified platform. This enables agency and integrator partners to unlock faster, more accurate, and cost-efficient capabilities. At its core, ROC transforms raw pixels into real-time operational awareness for defence, public safety, and digital commerce. The Company is headquartered in Denver, Colo., with additional hubs in Grand Rapids, Mich., and Morgantown, W.V.
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