RingCentral, Inc., a global leader in AI-powered business communications, today announced innovations designed to help organizations deliver trusted, always-on customer engagement. New capabilities include Rich Communication Services (RCS) with Branded Messaging, Enterprise Branded Calling, international SMS expansion, Customer Engagement Bundle (CEB) for Microsoft Teams, and Operator Connect for Microsoft Teams. In addition, RingCentral has expanded AI Receptionist (AIR) to shared SMS inbox and call queues, enabling real-time, automated engagement that ensures no customer inquiry is missed.
Approximately 75% of U.S. smartphone users are RCS enabled.
International SMS offers average deliverability rate of 98% across 190 countries.
Enterprise Branded Calling displays company name and logo on outbound calls.
CEB for Microsoft Teams integrates voice, SMS, call routing, and AI insights natively within Teams.
Operator Connect available across 46 countries with 99.999% uptime reliability.
Brain Health USA achieved 40% reduction in administrative task time and 3x more insight into communication patterns.
RingCentral is introducing the availability of Branded Messaging through RCS, marking a big leap forward from sending standard SMS. Rather than plain text from an unrecognized number, RCS enables businesses to deliver rich, branded messaging experiences with verified business identities within the recipient's native messaging app, no download required. Branded Messaging is the first phase of RingCentral's RCS rollout, empowering businesses to present a verified, recognizable identity in every message with their logo, brand name, and tagline displayed directly in the thread. Subsequent phases will add high-quality media, interactive carousels, and one-tap reply options. Enterprise Branded Calling, launched last year, helps businesses break through the rising challenge of unanswered calls by displaying company name and logo so customers know immediately who is calling and why. Together, Branded Messaging and Enterprise Branded Calling give businesses a consistent, verified brand presence across both messaging and voice.
RingCentral is expanding AI Receptionist (AIR) into a cross-channel automation layer that spans both voice and SMS, bringing AI-powered automation into every customer conversation. Historically focused on voice, AIR now extends into SMS inboxes, enabling businesses to automatically respond to customer inquiries via messaging. By interpreting intent and maintaining context across channels, AIR delivers real-time, accurate responses based on approved business knowledge. AIR also integrates with call queues to handle overflow and missed calls, stepping in when agents are unavailable or wait times are high. Key capabilities include automating responses across both voice and SMS, interpreting customer intent and maintaining context across channels, handling routine inquiries instantly to reduce response times, managing call overflow and missed interactions, capturing customer needs in real-time, and providing always-on engagement during peak demand or after hours.
RingCentral's Customer Engagement Bundle (CEB) for Microsoft Teams integrates voice, SMS, intelligent call routing, and AI-powered insights natively within Teams, transforming the platform employees already use into a lightweight contact center. Key capabilities include voice and SMS conversations managed natively within Microsoft Teams, call routing with wait time announcements, shared SMS inbox and calling workflows, post-call summaries and insights, and real-time and historical visibility into customer interactions. RingCentral is further extending this experience with Operator Connect for Microsoft Teams, delivering global calling natively within the Teams environment with coverage across 46 countries, integrated messaging and AI capabilities, and centralized provisioning through the Teams Admin Center. Together, CEB for Microsoft Teams and Operator Connect transform Microsoft Teams into a complete, globally capable communications and customer engagement platform.
About RingCentral
RingCentral is a global leader in agentic voice AI–powered business communications, delivering an integrated platform for business phone, SMS, contact center, workforce engagement management, video collaboration, and messaging. As the communications layer connecting businesses and customers, RingCentral is the front door of business communication—applying AI at every phase of the conversation journey: before, during, and after each interaction. Our agentic AI portfolio includes autonomous voice-first AI agents that automate calls, assist in the moment, and analyze every interaction, enabling businesses to work smarter, respond faster, and connect more meaningfully with their customers.
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