Retrocausal has appointed Steve Rodda as Chief Executive Officer to lead the company’s next phase of enterprise expansion and go-to-market scaling, while co-founder Zeeshan Zia transitions to President to focus on advancing AI innovation and product vision.
Retrocausal’s platform transforms factory floor execution by making human-driven processes fully observable and continuously improvable without disrupting existing systems. By applying advanced computer vision and AI, it generates actionable insights for frontline operators, industrial engineers, and plant leaders—improving quality, productivity, safety, and yield at scale.
Steve Rodda’s proven track record as a growth operator and enterprise playbook builder aligns directly with Retrocausal’s inflection point: strong product-market fit, loyal name-brand customers, and repeatable revenue in a high-potential vertical. His focus will be on executing disciplined scaling strategies, expanding go-to-market efforts, and driving sustained enterprise adoption across production lines and facilities worldwide.
Zeeshan Zia, as President, will concentrate on pushing the boundaries of Retrocausal’s embodied AI capabilities, ensuring continued technical differentiation and innovation in process understanding and optimization.
“Retrocausal has hit a key inflection point where everything is converging: our advanced computer vision and AI platform, accelerating customer adoption, and an expanding market hungry for what we have built,” said Zeeshan Zia, Co-Founder and President, Retrocausal. “I’m excited to work alongside Steve as we accelerate our next growth phase. With our technology already deployed inside core production workflows, my focus will be on continuing to evolve Retrocausal’s cutting-edge AI as Steve focuses on the company’s go-to-market scale.”
“I’m thrilled to join Retrocausal as it tackles one of manufacturing’s toughest challenges: unlocking consistent performance in human-driven production,” said Steve Rodda, CEO of Retrocausal. “Zeeshan and his team have built a fundamentally AI-native platform that is already reshaping a legacy industry. I’m excited to build on this strong foundation and accelerate the company to the next phase of growth.”
“Retrocausal has built fast, repeatable, and durable revenue in a core part of manufacturing,” said Kleida Martiro, Glasswing Managing Director and Retrocausal Board Director. “With strong product adoption and loyal, name-brand customers, the company is well-positioned for scale. This leadership transition reflects confidence and momentum.”
About Retrocausal
Retrocausal provides AI-native process optimization for manufacturing. Its software helps operators, industrial engineers, and plant leaders improve quality, productivity, and safety by making production execution measurable and continuously improvable across human-driven manufacturing environments.
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