ResultsCX, a digital customer services partner to leading global enterprises, has announced the launch of RCX Rubraik, its accountable AI model for regulated customer operations. RCX Rubraik helps enterprises modernize complex customer operations with accountable AI designed to stand up to regulator scrutiny. The model is already live in environments where expectations for explainability and evidence are tested daily, helping enterprises bring AI assist, automation, and digital containment into operations while preserving governance and controls.
As enterprises accelerate AI adoption, regulated industries face a higher bar where every action must be explainable, every outcome evidenced, and every customer interaction handled with context and care. Rubraik brings together AI, human oversight, governed workflows, and outcome-based accountability to help organizations modernize while preserving controls complex and regulated environments need.
With Rubraik, AI assist is running at scale, automation is supporting millions of interactions, and digital containment is reducing escalation while maintaining governance, controls, and evidence enterprises need. The model helps enterprises improve productivity, strengthen compliance, and reduce risk in interactions where accuracy, context, and human judgment matter most.
"For regulated enterprises, the question isn't only what AI can do — it's whether you can explain it, evidence it, and stand behind it when challenged," said Gautam Thakkar, Chief Executive Officer of ResultsCX. "Trust has to be built into the operating model from the start. Rubraik brings together AI, governance, accountability and human judgment so enterprises can improve performance without giving up control."
Rubraik is built on five principles: human accountability, compliance by design, defensible outcomes, security built in, and evidence-ready execution. This practical standard for accountable AI ensures performance improvements without sacrificing control, positioning AI assist, automation, and digital containment within governed workflows suitable for healthcare, banking and financial services, insurance, and other regulated sectors.
About ResultsCX
ResultsCX is a leading customer experience management partner to Fortune 100 and FTSE 250 companies. For more than 30 years, ResultsCX has helped enterprises strengthen customer relationships, improve operational performance, and deliver measurable outcomes across healthcare, banking and financial services, insurance, utilities, media, telecommunications, technology, retail, and other complex service environments.
