Reevemark today announced launch of Sentinel, a proprietary, agentic AI simulation capability that enables clients to anticipate more precisely how stakeholder groups will react to their most important communications before they become public. Capability builds working model of stakeholders to better inform decisions, tailor communication strategies and drive optimal outcomes.
Moments that define company's reputation unfold quickly, in public. In crisis, proxy contest, or transaction, decisions about what to say, to whom, in what order and through which channels have historically been based on experience, under pressure, and with incomplete information about how stakeholders will react. Sentinel was custom designed to close that gap.
Sentinel is much more than message testing device or substitute for polling and focus groups. It constructs dynamic, working model of stakeholders who shape public response to matter, including counterparty, media, investors, regulators, and broader public, grounded in facts of situation and each actor's incentives, history and likely moves. It simulates how moment can unfold, capturing full chain of audience behavior: how each actor perceives message, how they react, what actions they take and how they affect one another. Clients can pressure test strategies before going live to see where they hold, where they break, and what changes result.
Unlike message-testing tools, which stop at how audiences receive individual statements, Sentinel models entire strategy: what to say, to whom, through which channel and in what order. And unlike standalone software, Sentinel is delivered by Reevemark under engagement, pairing simulation's evidence with senior practitioner judgment.
"Anyone who has been through crisis, proxy fight or transaction rollout knows what it's like to commit to strategy without full information on how stakeholders, other side, press or market will respond," said Adam Shapiro, Partner and Head of Digital & AI at Reevemark. "Sentinel gives clients something industry has never had: ability to preview full strategy and reaction, against rigorous model of actors involved, before word is said in public. Sentinel merges decades of senior expertise with analytical power of artificial intelligence and allows communications strategy to be refined before you go public."
Sentinel can be customized for long-term communication programs or for special situations: shareholder activism and proxy contests, litigation and regulatory matters, crisis and reputation events, M&A and corporate transactions, leadership and governance transitions, and sensitive public announcements. Confidentiality is engineered into capability itself. Sentinel is available now in early access for select clients and partners and is patent pending.
About Reevemark
Reevemark is an elite communications firm that provides strategic counsel for high-stakes, value-determinative and reputational matters, including litigation, crises, shareholder activism, M&A, bankruptcy and restructuring, and regulatory investigations. Reevemark’s principals design and implement comprehensive campaigns to help clients communicate effectively with their core audiences, achieve their objectives, and preserve their reputations. The firm’s strategies are underpinned by decades of big-firm experience, data-driven digital insights, and battle-tested best practices. Reevemark was ranked as the sixth most powerful PR firm by the Observer and is consistently ranked among the top litigation support and crisis communications firms in the United States.
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