RAY·ALLEN, Inc., a Chicago-based enterprise technology firm serving MSPs, SPs, VARs, and Systems Integrators, has completed the acquisition of the enterprise platform technology and customer assets of Paratira Limited, along with a minority strategic investment from Datatec plc.
The integration of Paratira’s AI-driven platform into NexaONE™ expands the Nexa Platform Suite across two key capability paths. The first path introduces a streamlined Sales Enablement entry tier that offers lower-lift onboarding and near-instant value for partners. The second path adds a Day 2 intelligence layer that converts MSP operational and observability data into real-time technical support insights, helping reduce resolution times and prevent incidents before they occur.
Datatec plc, a $3.6 billion global ICT Operator with 40 years of experience, has made a minority equity investment in RAY·ALLEN. This establishes a formal strategic partnership while RAY·ALLEN continues to operate independently under its existing leadership team. Datatec’s portfolio includes Logicalis International and Westcon-Comstor, bringing significant global enterprise channel depth and Cisco ecosystem expertise.
The acquisition gives RAY·ALLEN immediate first-party ownership of Paratira’s proven platform, which was built and tested in large-scale enterprise MSP environments, including a LogicMonitor connector and a roadmap for additional integrations.
“RAY·ALLEN has been the partner the global IT channel trusts to drive revenue growth. With the addition of the Paratira platform, we are redefining that role—moving beyond growth into how partners operate and make decisions. The new entry tier delivers immediate Sales insight with minimal friction, and our Day 2 intelligence capabilities signal a clear shift: RAY·ALLEN is now operating inside the intelligence layer of MSP infrastructure. We are ready to engage with partners across the global IT channel on this next phase of the platform and look forward to the conversation.” Todd Ringleman, Chief Executive Officer, RAY·ALLEN, Inc.
“I’m delighted to welcome RAY·ALLEN, Inc. into the Datatec Group portfolio. By combining Paratira’s capabilities with the Nexa suite, we are expanding a market-leading platform with the core capabilities and insights needed to elevate MSPs in the AI era. This integrated offering positions RAY·ALLEN well for sustained growth and long-term value creation for customers and shareholders.” Jens Montanana, Chief Executive Officer, Datatec
“We built Paratira to turn complex operational data into clear, actionable insights, so MSPs can move faster, prove value, and drive better outcomes for customers. With RAY·ALLEN, Inc. acquiring Paratira and integrating our AI-driven platform into NexaONE™, we’re delivering immediate value for MSP partners: faster onboarding and next-level operational insight for day-to-day managed services. Equally, it sets our platform and team on the path to something bigger: to be part of an established ecosystem and platform suite customers can start small with and expand out as they scale.” Toby Alcock, Chief Executive Officer, Paratira Limited
The expanded Nexa Platform Suite now provides MSPs with enhanced tools for sales enablement, customer success, and AI-driven operational intelligence, strengthening RAY·ALLEN’s position as a trusted partner in the global IT channel.
About RAY·ALLEN, Inc.
RAY·ALLEN, Inc. is a Chicago-based enterprise technology firm with over 21 years of service to MSPs/SPs, VARs, and Systems Integrators across the global IT channel, as well as Fortune 1000 organizations. The Nexa Platform Suite delivers Sales Enablement, Customer Success, and AI-driven Customer Experience capabilities designed to help partners grow revenue, retain customers, and, through the Paratira acquisition, activate operational data for Day 2 technical intelligence. For more information, visit rayalleninc.com.
About Datatec plc
Datatec is a $3.6B global ICT Operator established in 1986 and headquartered in South Africa. Operating across more than 50 countries on six continents with over 11,000 employees, Datatec’s divisions include Westcon-Comstor, a global technology distribution business and Cisco ecosystem partner, and Logicalis International, a UK-based global IT solutions and managed services provider. For more information, visit datatec.com.
About Paratira Limited
Paratira Limited is a UK-registered enterprise technology company whose platform was developed with a focus on solving real-world MSP operational challenges at scale. The platform delivers two capability paths now integrated into the RAY·ALLEN Nexa Platform Suite: a Sales Enablement entry tier designed for streamlined deployment and near-instant partner value, and a Day 2 intelligence layer that activates MSP observability and infrastructure data for technical support use cases.
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