Quisitive, a premier Microsoft Cloud and AI solutions provider, has announced the appointment of Michael Roughsedge as its new CEO, effective immediately. Roughsedge succeeds company founder Mike Reinhart, who is retiring from the chief executive role to become Chairman of the Board. This leadership transition marks a strategic pivot for Quisitive as it seeks to rebuild its service playbooks around artificial intelligence and strengthen its standing within the global Microsoft ecosystem.
Michael Roughsedge appointed CEO of Quisitive, effective May 2026.
Founder Mike Reinhart transitions to Chairman of the Board.
Roughsedge previously served as Global Chief Sales Officer at Avanade.
New leadership brings over 20 years of experience from Microsoft, Adobe, and HPE.
The transition focuses on accelerating AI-native growth and global market strategy.
Quisitive remains a top-tier partner for Microsoft Cloud and proprietary AI solutions.
The appointment of Michael Roughsedge signals Quisitive’s intent to move beyond simply integrating AI into existing services. Roughsedge emphasizes a "rebuilding" approach, focusing on the fundamental ways AI is rewriting the technology industry. His background in leading large-scale, global technology teams is expected to drive a more aggressive go-to-market strategy. By leveraging established relationships within the Microsoft partner network, the firm aims to position itself as a primary guide for enterprises navigating the complexities of AI adoption and cloud modernization.
Roughsedge joins Quisitive following a successful tenure at Avanade, where he managed sales strategy and execution across the Americas, EMEA, and APAC regions. This international experience, combined with previous senior roles at Microsoft and Adobe, provides him with a unique perspective on how to scale enterprise services. His track record in operational execution will be critical as Quisitive attempts to capture a larger share of the growing demand for specialized AI infrastructure and custom cloud technologies.
As founder Mike Reinhart moves into the role of Chairman, he will continue to provide counsel to the executive team, ensuring that the company’s core values and foundational relationships remain intact. Reinhart’s transition is described as a move to support the company’s "next phase of growth," providing a bridge between Quisitive’s history as a cloud-first partner and its future as an AI-native solutions provider. This continuity is designed to provide stability for both employees and long-term enterprise clients during the leadership change.
"The technology industry and Microsoft ecosystem is being rewritten by AI, and the partners who will lead the next decade aren't the ones bolting AI onto existing playbooks — they're the ones rebuilding around it. Quisitive has the specialization, the relationships, and the team to be one of those partners." — Michael Roughsedge, CEO of Quisitive
"Michael's leadership, industry expertise and vision make him the ideal choice to guide Quisitive into its next phase of growth. It has been a privilege to lead Quisitive since its inception, and I am confident that Michael will continue to build on our strong foundation." — Mike Reinhart, Chairman of Quisitive
About Quisitive
Quisitive is a premier, global Microsoft partner leveraging the power of the Microsoft cloud platform and artificial intelligence, alongside custom and proprietary technologies, to drive transformative outcomes for its clients. The company focuses on helping enterprises across industries leverage the Microsoft platform to adopt, innovate and thrive in the era of AI.
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