quantilope, leading provider of automated research technology, has announced full production release of Category Twins, always-on synthetic communities for insights and brand leaders worldwide. Built on each brand's own consumer data, Category Twins give decision-makers instant, continuous access to diverse consumer voices allowing teams to discuss ideas, explore concepts, and get directional feedback whenever strategic questions arise. Shaped by months of client testing in quantilabs, global release enables brands to create synthetic communities of digital twins.
Grounded in gold-standard Ehrenberg-Bass Institute framework for Brand Growth, Category Twins model Mental Availability metrics, Category Entry Points, and brand attributes to simulate authentic consumer behavior rooted in proven methodology. Brands can generate unlimited digital twins and assemble them into multi-segment communities.
Category Twins empowers insights teams to scale reach of research across business, while giving teams ability to instantly converse with digital twins during creative reviews, campaign planning, innovation development or any other customer-facing decision. Tool specifically tailored to address early-stage research and quick-turn everyday questions traditionally went unresearched. Because every twin built on brand's own verified data, rapid gut-checks stay anchored in real consumer behavior, not generic AI assumptions.
"Category Twins lets brands create custom digital twins and assemble them into always-on synthetic communities for the everyday exploration that rarely fits into traditional timelines," said Jannik Meyners, Vice President of Data Science and AI at quantilope. "It isn't built to replace primary research, but to reduce the guesswork in everyday decisions and make sure early ideas have the consumer perspective behind them from day one."
Introduced as beta project within quantilabs, Category Twins underwent four months rigorous testing across 30 clients in 10 countries. Client feedback directly drove capabilities of today's production release upgrading core experience with deeper customization, richer dynamic testing, and multi-persona groups.
"We had a rush creative campaign project where we didn't have time to conduct new research, but Category Twins gave us a set of validated data to dialogue with and bounce ideas off of. I treat Category Twins like a conversation with a customer – one who doesn't just agree with everything I say, but also pushes back and provides new perspectives to make an impact for our marketing and creative teams," said Amanda Stender, Customer Insights Manager at Omaha Steaks.
"When questions come up from our leadership team, we don't always have time for a full study. And for one or two questions, it may not make sense. Category Twins gives us a way to quickly explore those questions and get directional insights grounded in our own data. That helps us move faster and make more informed decisions," said Leah Swalling, Director of Brand Management at Kettle & Fire.
Category Twins available globally starting today, seamlessly fits into active tracking programs or runs independently, automatically updating as new data enters platform.
About quantilope
quantilope is technology company helping customers grow brand. End-to-end AI-driven Consumer Intelligence Platform equips marketers with 15 fully automated methodologies. Empowers over 1000 global brands including Pepsi, Kenvue, and Nestlé.
