Qloo, an AI-powered cultural intelligence platform, has partnered with Affinity Apps to integrate its Cultural AI into the dating apps BLK, Chispa, Upward, and Yuzu. This collaboration enhances user profiles by leveraging cultural preferences to foster deeper, more meaningful connections.
Qloo’s Cultural AI enhances BLK, Chispa, Upward, and Yuzu dating apps.
Users can showcase interests in music, film, and more for personalized matchmaking.
Yuzu users saw a 70% increase in Likes with Qloo’s “Currently Into” feature.
Qloo’s API delivers hyper-relevant suggestions without personal identifiers.
Integration supports Affinity Apps’ vision for human-centered digital profiles.
Cultural intelligence drives authentic connections based on shared interests.
Qloo’s Cultural AI is now integrated into BLK, Chispa, Upward, and Yuzu, enabling users to express their personalities through interests in music, film, fashion, travel, and more. By mapping relationships across millions of cultural entities, Qloo’s platform delivers hyper-relevant suggestions without relying on personal identifiers. This creates a real-time, interactive search experience, allowing users to add interests to their profiles, each accompanied by a description from Qloo’s proprietary knowledge graph.
The integration has shown significant results. Since testing began, Yuzu users who utilized the “Currently Into” feature, powered by Qloo, experienced a 70% increase in Likes. This demonstrates the power of cultural insights in sparking authentic engagement and fostering connections based on shared passions rather than superficial traits. The technology enables users to build profiles that reflect their individuality, enhancing the matchmaking process.
Affinity Apps aims to create digital profiles grounded in personality and cultural preferences. “Users don’t just want to be seen—they want to be understood,” said Rahim Makani, Director of Product at Affinity Apps. “With Qloo’s API, we’re giving people the tools to represent themselves with greater texture and individuality, while unlocking smarter discovery across the platform.” This integration aligns with Affinity Apps’ mission to move beyond proximity-based or network-driven connections.
Qloo’s Cultural AI models how taste works, offering a unique approach to personalization. “This integration with Affinity is a perfect example of how cultural intelligence can help support more meaningful digital interactions,” said Coby Santos, Chief Product Officer at Qloo. The partnership enables users to connect authentically through shared cultural interests, redefining the online dating experience.
Qloo is the leading AI company demystifying the intricacies of global consumer tastes and preferences. The company operates one of the world's most robust catalogs of notable people, places, things, and interests, coupled with a consumer behavior and sentiment database containing more than 10 trillion unique signals and zero Personally Identifiable Information (PII). By leveraging cutting-edge AI models, Qloo unlocks the value of these databases to understand and predict audiences' interests and affinities with unrivaled accuracy. Since 2012, Qloo's award-winning Taste AI technology has helped multinational companies — including Netflix, Starbucks, JCDecaux, and Michelin — drive growth by powering personalized customer experiences and large language models, superior recommendations, data-driven marketing strategies, and advanced audience intelligence.
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