Pricefx has announced a strategic partnership with Databricks to introduce a native integration between the Pricefx Enterprise Pricing Intelligence Platform and the Databricks Data + AI Platform. Designed specifically for B2B manufacturers and distributors, the integration allows enterprises to execute pricing strategies directly on governed data stored within their existing data lakehouse, eliminating data replication and accelerating time-to-value.
Pricefx partnered with Databricks to integrate its pricing intelligence platform directly with the Databricks Data + AI Platform.
The integration enables B2B enterprises to manage pricing and optimize deals using existing operational data governed by Unity Catalog.
The partnership will roll out in three phases: Pricefx Data Connect for Databricks, zero-copy architecture, and Pricefx AI Agents on Databricks Marketplace.
The upcoming Pricefx MCP app will let analysts query margin and price waterfalls using Databricks Genie within their own workspaces.
A free Try-me notebook will allow teams to identify margin leakage on demo data in approximately 15 minutes before running models on their own datasets.
Leadership notes that the solution bridges the gap between massive data lakehouse investments and direct bottom-line margin growth.
For most B2B organizations, critical pricing drivers—such as transaction histories, cost structures, customer records, and competitive metrics—already reside within Databricks. Traditionally, moving this information into a separate pricing software required complex custom integrations, lengthy mapping projects, and reporting pipelines that lagged hours behind real-time market conditions.
The new partnership addresses this friction by enabling enterprises to price directly on trusted data while maintaining centralized security and governance through Unity Catalog.
"Enterprises have invested heavily in Databricks to bring their data together, and pricing is where that investment should pay off directly in margin," said Ronak Sheth, CEO of Pricefx. "This partnership lets our customers price on the data they already trust, without customized integrations or waiting on stale reports. Whether a company wants to start by connecting its data or run Pricefx natively on its lakehouse, we’re meeting them where their data lives and turning it into profitable growth."
To accommodate organizations at varying stages of digital maturity, Pricefx is delivering the integration across three distinct milestones:
Pricefx Data Connect for Databricks: Connects Pricefx as a governed data source, discovering available tables via Unity Catalog and updating price lists and quotes on demand.
Pricefx Zero-Copy for Databricks (Coming Soon): Keeps data securely inside Databricks, allowing Pricefx applications to run directly on lakehouse data through open, zero-copy sharing with no duplication or sync lag.
Pricefx Agents on Databricks Marketplace (Coming Soon): Deploys specialized pricing agents—starting with Margin Leakage, followed by Cost Pass-Through, Deal Outlier, and Price Realization agents—allowing teams to execute automated workflows under strict Unity Catalog governance.
"Customers want to get more out of the data they have already unified and governed in Databricks, and pricing is one of the most direct routes from data to business outcomes," said Jason Pohl, Built-On CTO and Founder of Databricks Labs at Databricks. "By building on the Databricks Data + AI Platform, Pricefx brings AI-powered pricing to that data while it stays under Unity Catalog governance."
About Pricefx
Pricefx is a global leader in pricing intelligence for B2B enterprises. The company helps organizations discover, execute, and optimize pricing and rebate strategies to drive profitability and accelerate growth. Through its flexible SaaS platform, Pricefx enables modern businesses to replace legacy pricing models with AI-driven insights, automated approvals, and real-time market responsiveness.
