The digital marketing landscape is rapidly evolving with the advent of AI Overviews and new search paradigms. In a strategic move to address these changes, Previsible, an AI discovery agency, has announced its acquisition of Improove US. This marks the firm's second major acquisition this year, following its integration of Internet Marketing Ninjas, and positions the combined entity as a formidable force in the SEO and AI discovery space. The merger unites specialized expertise to offer enterprise marketing teams a comprehensive, people-first program for scaling brand visibility and demand generation.
Previsible has acquired global SEO firm Improove US, its second acquisition after Internet Marketing Ninjas.
The merger consolidates expertise in AI-driven content creation, ethical digital PR, and eCommerce algorithm research.
The unified agency aims to help CMOs and SEOs navigate AI-driven search changes like AI Overviews and Generative Engine Optimization (GEO).
The focus is on providing an embedded, human-centered AI discovery partner to build brand authority and predictable revenue.
Services combine Previsible's AI platform, Improove's eCommerce innovation, and IMN's authority-building digital PR.
The goal is to ensure brands remain discoverable and credible across all emerging search experiences.
This acquisition represents a significant consolidation within the SEO industry. By bringing together Previsible, Internet Marketing Ninjas, and Improove US, the expanded group integrates three core competencies: human-centered AI discovery and content, trusted link earning and digital PR, and advanced eCommerce algorithm innovation. This synergy is designed to create one of the industry's most comprehensive SEO and AI discovery programs, directly addressing the challenges modern CMOs and SEOs face.
As AI continues to reshape how buyers discover brands, the need for deep technical and human expertise becomes paramount. Previsible’s model involves its experts working as an embedded extension of a client's in-house team. This approach is critical for building lasting authority and creating best-in-class content that resonates in a landscape increasingly dominated by generative AI and new search engine results formats. The integration aims to give brands the tools and knowledge needed to stay discoverable, credible, and chosen.
The leadership of both companies highlights the strategic value of the merger. Jordan Koene, CEO and co-founder of Previsible, stated, “This acquisition is about investing in human-centered AI discovery and helping clients achieve enduring visibility, authority, and business impact.” He further added, “CMOs need a discovery partner that builds brand, demand, and revenue cost-effectively and predictably. We acquired Improove US’ world-class eCommerce expertise, paired it with the Ninjas’ authority engine, and augmented our content creation practice with AI agents to deliver scale and quality while keeping human insight at the center of everything we do.”
Lukas Rippitsch, CEO of Improove, emphasized the enhanced capabilities, saying, “Improove was founded on innovation—using data and algorithm research to give eCommerce brands a measurable edge. With Previsible, we can expand that edge. Their AI-powered content and analytics platform, combined with IMN’s authority and PR expertise, create a performance engine unlike anything else in SEO.”
About Previsible
Previsible is the AI SEO agency that helps B2B and B2C SEOs, content, and growth teams navigate seismic shifts in search, discovery, and AI-driven intent. Through the strategic acquisition and integration of legacy SEO firms Internet Marketing Ninjas and Improove US, Previsible works alongside in-house teams to deliver full-stack solutions for technical SEO audits and architecture, e-commerce performance optimization, high-velocity SEO content and digital-PR authority campaigns, AI-first initiatives in Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO), and SEO talent acquisition. Category leaders trust Previsible to help them rapidly adapt to changes in search and achieve enduring visibility, stronger domain authority, and more predictable revenue.
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