Pogo, the AI consumer research platform powered by purchase-verified shopper data, has announced the launch of Insights Library, described as the world's largest source of purchase-verified consumer research, growing every week. In the last 60 days alone, consumer research platform Pogo has conducted more than 100,000 interviews with purchase-verified shoppers to launch the new tool. Insights Library will give brands consumer insights on demand, without the need to launch a study.
Insights Library solves a persistent problem in market research. While brands know what is happening in their category, finding out why typically means fielding a study. By contrast, Insights Library provides instant answers to inform decisions in real time. Users can ask anything, from the macro to the hyper-specific, and get answers immediately, such as "How is GLP-1 reshaping the snacks category?" "What would win back the shoppers who stopped buying bagged lettuce?" and "Why are consumers switching from ChatGPT to Claude?"
Insights Library is built on Pogo's dataset of 3 million opted-in U.S. consumers and their verified transactions, receipts, app usage and location visits. This unique panel gives Pogo visibility into 1 in every 150 U.S. shopping trips, and more than $470 billion in transaction value.
Every week, Pogo's research agents design new studies across hundreds of brands and monitored categories, fielding quantitative studies and AI-moderated interviews to these purchase-verified shoppers, adding tens of thousands of new responses every week. When a user asks a question, Pogo's AI researcher draws on the most relevant data and video responses from recent studies to provide a detailed answer in minutes, complete with interview clips and charts ready to share.
Insights Library is always growing. New studies are fielded automatically in response to product launches, viral stories, earnings calls and other market signals. By year-end 2026, Insights Library will feature 1 million interviews and responses covering food and beverage, beauty and personal care, pet care, health and wellness, household goods, retail and e-commerce, restaurants, technology, and media.
"Google made the web easy to search. We're making consumer understanding easy to search," says Dom Wong, CEO and co-founder of Pogo. "Pogo is building the world's largest real-time source of verified human truth. With the Insights Library, brands can ask any question and get an answer before the meeting is over."
Brands can now access consumer insights on demand, transforming how market research informs real-time business decisions.
About Pogo
Pogo is the AI consumer research platform powered by purchase-verified shopper data. Through Pogo's consumer app, more than 3 million opted-in Americans earn money from their own data by sharing transactions, receipts, app usage, and location visits, giving Pogo visibility into 1 in every 150 U.S. shopping trips. Leading consumer brands use Pogo to understand the people behind every purchase, reaching verified buyers through AI-moderated interviews, quantitative surveys, and always-on behavioral intelligence. Founded in 2020, Pogo has raised $32 million in funding.
