Pipefy has announced the appointment of Sandro Guedes as Global Director of Partnerships and Adriano Galvão as Vice President of Global Strategic Alliances. The expanded leadership team is intended to support the company’s partner-led growth strategy across Brazil and North America while strengthening relationships with major cloud and artificial intelligence providers, including Oracle, Google, Microsoft, and AWS.
The move comes as Pipefy continues its evolution as an AI-driven business process orchestration platform, focusing on expanding its global ecosystem and accelerating collaboration with technology partners.
As organizations increasingly adopt AI, cloud technologies, and business automation platforms, strategic partnerships have become a critical component of growth and innovation. Pipefy is reinforcing its leadership team to expand its global partner ecosystem and align more closely with the priorities of leading technology providers.
The appointments reflect the company’s broader strategy of accelerating partner-driven growth while enhancing its position within the global AI and cloud technology landscape.
“These additions to our management team reinforce a very important moment for Pipefy, the company’s evolution into a global business orchestration platform in the age of AI,” notes Andre Agra, CFO & EVP of Partnerships and Alliances at Pipefy. “The arrival of executives with backgrounds at companies like Microsoft and Google strengthens our global execution capabilities and accelerates our strategic plans. In addition to their experience, Sandro and Adriano bring a vision of scale, access to global ecosystems, and practical knowledge of how to operate alongside the world’s largest players in cloud and artificial intelligence.”
Sandro Guedes joins Pipefy with extensive experience in channel development, cloud partnerships, and enterprise technology ecosystems.
Before joining Pipefy, he held senior leadership positions at both Google and Microsoft. During his tenure at Google, Guedes served as Director of Brazil Corporate Business, where he focused on partner programs for Google Cloud solutions.
His previous experience at Microsoft spanned more than six years and included roles such as Partner Development Manager for Managed Service Providers (MSPs) in the LATAM region, Channel Executive, Cloud and Data Platform Business Development Manager, and Partner Technology Advisor for Office 365.
His background is expected to support Pipefy’s efforts to expand strategic partnerships and strengthen relationships within the cloud technology ecosystem.
Adriano Galvão brings three decades of technology leadership experience to his new position as Vice President of Global Strategic Alliances.
Prior to assuming this role, Galvão led Pipefy’s IT Enterprise Business Unit, overseeing go-to-market strategy, enterprise positioning, and analyst relations. Before joining Pipefy, he spent more than 20 years in senior executive positions at Microsoft, building and leading high-performing technology teams.
His extensive experience in enterprise technology strategy and ecosystem development is expected to play a key role in advancing Pipefy’s global alliance initiatives.
The newly expanded leadership structure reflects Pipefy’s ambition to create a comprehensive global partnership framework that supports long-term growth and innovation.
According to the company, the framework will encompass partner segmentation, enablement and training programs, as well as joint go-to-market strategies. These initiatives are designed to align Pipefy’s business orchestration platform with the evolving priorities of leading cloud providers and AI technology companies.
By strengthening its alliances with major technology ecosystems, Pipefy aims to expand market reach, accelerate customer adoption, and deliver greater value through integrated solutions and collaborative innovation.
As AI and automation continue to reshape enterprise operations, strategic partnerships are becoming increasingly important for driving digital transformation. With the appointments of Sandro Guedes and Adriano Galvão, Pipefy is reinforcing its commitment to building a global partner network capable of supporting its next phase of growth and innovation.
Pipefy is a business orchestration platform that connects critical systems and automates end-to-end processes with AI and low-code, combining enterprise capability with implementation simplicity and delivering measurable ROI in days—not months. With Pipefy, teams can securely create workflows and AI Agents for departmental automations and complex orchestrations. Founded in 2015, it operates globally in more than 150 countries, and has more than 4,000 customers.
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