Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, today announced the general availability of Nova, an AI meeting intelligence tool built directly into Pipedrive. Announced in New York, Pipedrive Nova briefs salespeople before calls using logged context, records and transcribes conversations during the meeting, and drafts the resulting CRM updates afterward to reduce admin work and keep deal data current.
Pipedrive's 2026 CRM Trends Report, based on a survey of 1,000 sales and marketing professionals, found that 42% spend at least 40% of their working day on tasks that do not directly generate revenue. Only 11% say actively closing deals is among their most frequent weekly activities.
The work surrounding customer conversations adds to that burden. Pipedrive's report "The hidden cost of selling" found that 71% of professionals spend at least ten minutes preparing for every customer call by reviewing emails, CRM history and previous interactions. Nearly half at 47% say follow-ups or CRM updates frequently take more than 24 hours to complete.
Salespeople also want to remain in control of AI-generated work. The same report found that only 23% would be very comfortable with AI completing tasks automatically without their review, while 43% say the AI capability they want most is help drafting emails, summaries and notes that they can review before sending or saving.
Australian property technology company Snug piloted Nova ahead of its general availability. Snug's software is used by more than 73,000 property managers and 1.5 million renters across Australia. The company says Nova saves its six-person sales team between 30 minutes and one hour per sales meeting.
"Nova saves me at least half an hour to an hour per deal meeting in terms of note-taking, transcribing and follow-up action steps," said Justin Butterworth, Founder and CEO of Snug. "The tool essentially triples the size and effectiveness of our sales team. We're not having to do all of the manual sales administration, preparation, follow-up. We're getting a second set of eyes and intelligence on every conversation."
Nova supports salespeople during and after customer meetings, with additional preparation where relevant CRM data is available. Before the meeting Nova brings together available context from deal history, emails and past conversations already logged in Pipedrive, so salespeople know where things left off and what to do next without searching through emails and CRM records.
During the meeting Nova records the conversation so sales reps can focus on the customer rather than taking detailed notes. Reps can record through the desktop app, or use Nova's visible notetaker in Google Meet, Zoom and Microsoft Teams. Nova gives users control over consent and notifications for meeting participants.
After the meeting Nova generates a transcript and summary, highlights next steps, and suggests CRM updates such as deal stage, value and expected close date. Salespeople review, edit and approve the suggested changes, helping keep pipeline data accurate without manual entry or catching up later.
"Everyone in this category is trying to build an autopilot, and I think that's the wrong plane to be flying. What actually helps a rep isn't more automation. It's more confidence. Nova gets everything else out of their way so reps can spend that energy doing the one thing they're actually paid to do: sell. That's what we built Nova to do," said Joe Futty, Chief Product and Technology Officer at Pipedrive.
Pipedrive Nova is generally available globally from September 16, 2026, and included in all Pipedrive plans at no additional cost.
About Pipedrive
Founded in 2010, Pipedrive is the easy, intelligent CRM loved by growing sales teams at small and medium-sized businesses. Intuitive by design, the platform gives businesses complete visibility into their sales pipeline and acts as a single, trusted source for customer and deal data. Pipedrive operates like a virtual team behind every salesperson by automating manual workflows, recommending next-best actions and keeping deals moving. Today, more than 105,000 companies across 180+ countries use Pipedrive to accelerate growth. Headquartered in New York, the company is backed by majority shareholder Vista Equity Partners alongside other leading global technology investors.
