Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, today announced the launch of its native Model Context Protocol (MCP) server, enabling customers to securely connect Pipedrive with AI assistants such as ChatGPT, Claude and other MCP-compatible tools. Now, Pipedrive users can access, update and act on CRM data directly from their AI assistant using natural language.
Pipedrive launches native MCP server for CRM-AI assistant integration.
MCP enables AI assistants to securely connect to external tools and data sources.
Users can search deals, create records, update contacts, and analyze pipelines in natural language.
Actions respect existing user permissions with full audit trail.
Available on all Pipedrive plans with no coding required.
More than 105,000 companies across 180+ countries use Pipedrive.
Using the Pipedrive MCP server, customers can search deals, contacts, organizations and leads using natural language; create and update CRM records without manual data entry; convert leads into deals and manage activities; generate pipeline insights and sales analysis; turn meeting notes into structured CRM records; automate follow-up actions and multi-step sales workflows; and execute other intelligent automations. The launch allows sales professionals to access, update and act on CRM data directly from their AI assistant using natural language.
Joe Futty, Chief Product & Technology Officer at Pipedrive, stated: "Salespeople increasingly start their day with AI assistants. The question is no longer whether CRM data should be available in those environments, but how to make that access secure, reliable and genuinely useful. With Pipedrive MCP, we're giving customers direct, secure access to their sales data and workflows wherever work happens. This is an important step toward a future where Pipedrive's intelligence isn't confined to a single interface, it's embedded in every tool, every conversation and every decision a sales team makes."
Bernd Auer, Pipedrive consultant at PD Experts, commented: "We used Pipedrive MCP to bring AI directly into the CRM, handling the manual work that used to slow salespeople down: data enrichment, lead discovery, analysis, reminders, automations and connecting third-party tools. All without leaving Pipedrive. This allows salespeople to focus on what AI still can't replace: the human side of sales, like reading between the lines, building trust and closing deals through genuine relationships."
"MCP will fundamentally shift the relationship between AI and CRM. Instead of AI summarizing data after the fact, it becomes an active participant in the sales process. Pipedrive becomes a trusted data backbone that makes AI actually useful in practice."
About Pipedrive
Founded in 2010, Pipedrive is the easy, intelligent CRM loved by growing sales teams at small and medium-sized businesses. Intuitive by design, the platform gives businesses complete visibility into their sales pipeline and acts as a single, trusted source for customer and deal data. Pipedrive operates like a virtual team behind every salesperson by automating manual workflows, recommending next-best actions and keeping deals moving. Today, more than 105,000 companies across 180+ countries use Pipedrive to accelerate growth. Headquartered in New York, the company is backed by majority shareholder Vista Equity Partners alongside other leading global technology investors.
