Pipedrive, the easy and effective sales CRM for small companies, has announced three senior appointments to its executive team, signaling a pivotal step in its evolution toward Pipedrive 3.0. Joe Futty joins as Chief Product and Technology Officer, Steven Quach as Chief Marketing Officer, and Jonny Carroll as Chief Data and Analytics Officer. These leaders bring decades of expertise from global giants like Booking.com, Expedia Group, Microsoft, and Auctane, positioning the company to accelerate AI-native innovation and empower sales professionals worldwide.
Pipedrive is reshaping its strategy to deliver an intelligent, AI-native CRM that empowers sales teams with seamless tools for growth. The incoming executives' combined experience in product innovation, marketing transformation, and data-driven insights will fuel this vision, enabling faster development of features like AI-powered workflows and analytics. “Pipedrive is entering an important phase in its evolution, and I believe it’s the most exciting chapter yet,” said Paulo Cunha, CEO of Pipedrive. “We are reshaping the company to deliver on our vision of an intelligent, AI-native CRM that truly empowers sales professionals. Joe, Steven, and Jonny bring outstanding experience leading global teams and driving transformation, and their leadership, creativity, and passion will play a key role in shaping Pipedrive’s next stage of growth. With this team in place, I’m confident we’re ready to accelerate innovation and create lasting value for our customers in this new era of Pipedrive 3.0.”
With over 20 years in product strategy, user experience, and technology innovation, Joe Futty joins from Booking.com, where he served as VP of Product & UX. There, he spearheaded horizontal platform products like the Genius loyalty program and the multi-year Connected Trip vision, while integrating generative AI features such as the AI Trip Planner and OpenAI-powered customer service. Earlier at Microsoft, Futty worked with machine learning two decades ago, building high-performing teams focused on marketplace dynamics, B2B/B2C strategies, mobile-first design, and AI transformation. His background will enhance Pipedrive's CRM capabilities for sales professionals through innovative, user-centric development.
Steven Quach brings two decades of experience in growth, performance, and brand marketing across consumer and B2B sectors. Most recently at Auctane leading Growth Marketing and Media, and previously at SeatGeek driving customer acquisition and digital strategy, Quach also spent nearly a decade at Expedia Group and Pizza Hut in senior roles managing global performance marketing for Hotels.com. Renowned for blending data-driven approaches with creative storytelling, he excels at building teams and brands that foster genuine customer connections, which will support Pipedrive's efforts to expand its market presence and drive sustainable business growth.
Jonny Carroll, with nearly 20 years turning complex data into scalable products, joins from Expedia Group, where he held leadership roles across Expedia, Hotels.com, and group-wide VP positions in technology, data, analytics, and product management. Leading teams of over 250, he built data cultures, re-platformed enterprise AI stacks, and influenced hundreds of millions in tech investments for significant business impact. Carroll's expertise will strengthen Pipedrive's data foundation, enabling advanced analytics to deliver actionable insights and optimize sales operations for enhanced customer value.
These strategic hires underscore Pipedrive's commitment to innovation in the CRM space, equipping the company to navigate its next chapter with a focus on AI-driven efficiency, robust marketing, and data intelligence that ultimately benefits its global user base of over 100,000 companies.
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico and DTCP.
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