Pipe, a fintech company specializing in embedded financial solutions for small businesses, has announced the appointment of Vijay Vachani as its new Chief Revenue Officer. The move comes as Pipe experiences significant global momentum, including a new integration with Uber to provide working capital to restaurants and an expected fivefold revenue growth in 2025. Vachani, a veteran from Square and Adobe, will be responsible for leading and scaling Pipe’s global partnerships and merchant sales teams. His experience in expanding global ecosystems and developing go-to-market strategies is expected to help the company reach new heights.
Pipe, a fintech platform providing embedded financial solutions, has hired Vijay Vachani as its Chief Revenue Officer.
Vachani will be responsible for leading the global partnerships and merchant sales teams to scale the company's growth.
He brings extensive experience from his leadership roles at Square, where he focused on global partnerships and international markets, and at Adobe.
The announcement coincides with a period of strong momentum for Pipe, which recently partnered with Uber Eats to offer working capital to restaurants.
Pipe's new "Pipe Capital" product has expanded to the UK and Canada and is seeing strong demand from small businesses.
The company anticipates its revenue will grow by more than five times in 2025 as it continues its global expansion.
Pipe, a fintech company focused on providing embedded financial operating systems for small businesses, has named industry veteran Vijay Vachani to its executive team as Chief Revenue Officer. With a strong background in building and scaling global businesses, Vachani is poised to lead the company's strategic growth initiatives and expand its market presence worldwide. His appointment is a key step for Pipe as it capitalizes on its recent product successes and global expansion.
Vachani joins Pipe after a four-year tenure at Square, where he served as the General Manager of Square International and Global Head of Partnerships. His work at Square centered on enhancing the developer experience and expanding the company's ecosystem to deliver greater value to small businesses globally. Before his time at Square, Vachani spent seven years at Adobe, holding various leadership positions where he was instrumental in developing the Creative Cloud product and fostering a robust developer and partner ecosystem.
In his new role, Vachani will guide Pipe's global partnerships and merchant sales teams. His vision aligns with Pipe's mission to transform how small businesses access capital. In a statement, Vachani emphasized the company's innovative approach and focus on empathy.
"Pipe’s model is transforming how small businesses access capital and how partners deliver financial products that strengthen their platforms," said Vijay Vachani, Chief Revenue Officer at Pipe. "What excites me most though, is Pipe’s drive to innovate with empathy and solve real challenges for small businesses. With the power of AI, we can accelerate the value we deliver by helping businesses access insights and capital faster than ever before."
Pipe makes customer-friendly capital and smart financial tools accessible to growing businesses inside the software they use every day. Pipe’s embedded solutions are built to scale and give business builders across industries the power to grow on their own terms.
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