For years, loyalty teams have owned their programs on paper but not in practice. The tiers, earning rules, points, and segments have lived behind IT queues and multi-week build cycles, so programs move at the speed of the backlog instead of the speed of the market. Phaedon, a loyalty technology and services provider, is changing that with the expansion of their Tally AI Connector, letting teams build and run entire programs through plain-language conversation, in the tools they already use, with a person approving every change before it commits.
Tally becomes the first loyalty platform where AI acts on the program itself, building live changes to earning rules, tiers, and promotions, with a person approving every one before it commits.
Where other platforms have added AI that can report on a loyalty program, Tally's AI can act on it: adjusting tiers, editing earning rules, rewarding points, and updating segments, not just describing them. That depth, into the tiers, the points, and the mechanics that actually run a program, is where most platforms stop short. It's the difference between an assistant that tells a team what's happening in their program and one that helps them run it.
"Loyalty teams have known what their program needed for years but have been unable to touch it, boxed out by their own systems," said Kris Tremaine, CEO of Phaedon. "We set out to remove the queue entirely. Now the people closest to the member can shape the program itself, in real time, with a human approving every move, so loyalty finally moves as fast as the market it serves."
Built as an MCP server, the Tally AI Connector runs inside the AI tools a team already relies on. As AI gains access to customer data, loyalty leaders want to know they stay in command of what it does, and Tally answers with a proposal-and-approval flow where every change is approved by a human.
Working inside Claude, Gemini, ChatGPT, and Phaedon's own AI platform, loyalty teams can pull member segments, build win-back campaigns, and launch them within a single conversation, while care teams resolve members' issues in the same place. Every action carries human oversight.
"We built this capability, so the AI does the work and never takes the human out of the decision," said Jaclyn Wands, VP of Product and AI at Phaedon. "Any team can point its own AI at Tally and start running the program the same day, because the intelligence lives in the connector. Tally drafts and recommends, the person approves, and the team stands behind every change on a member's account."
Today, Phaedon supports more than 550 million loyalty members and 6 billion transactions annually, driving nearly 4x growth on average in loyalty membership for brands using Tally. The Tally AI Connector operations capability is available now, with additional AI integrations and expanded use cases across travel, hospitality, and retail planned through the rest of the year.
About Phaedon
Phaedon is a loyalty technology and services provider that combines full-service loyalty strategy with Tally, an enterprise SaaS platform powered by native AI and proprietary intelligence. Phaedon connects customer engagement to measurable business outcomes, including retention, incremental spend, and margin, driving nearly 4x growth on average in loyalty membership for brands using Tally. The company manages more than 550 million loyalty members and 6 billion transactions annually for clients.
