Persistent Systems has launched a state-of-the-art Experience Transformation (XT) Studio in Pune, India, designed to help enterprises create AI-powered user experiences and streamline digital product development. This purpose-built space merges creativity with technology, serving as a co-innovation hub where clients can embed a human-centered design approach from the outset to ensure AI solutions are both functional and intuitive, thereby accelerating time-to-value.
Quick Intel
Persistent Systems launches an Experience Transformation (XT) Studio in Pune, India.
The studio is a co-innovation hub for designing AI-powered user experiences.
It integrates business strategy, UX consulting, and product engineering in one immersive environment.
The goal is to bridge the gap between advanced AI capabilities and real user needs.
The studio features design thinking areas, collaboration zones, and immersive showcases.
Persistent plans to expand the XT Studio model to the U.S., Europe, and APAC.
Bridging the Gap Between AI Capability and User Needs
The XT Studio addresses a common enterprise challenge: the failure to integrate user experience (UX) early in the development cycle, which often leads to delays, rework, and disappointing ROI on AI initiatives. By embedding a human-centered approach from the start, the studio ensures that AI is adopted intuitively. It provides an immersive environment where business strategy, UX consulting, and product engineering converge, allowing clients to design both with AI and for AI. "Enterprises today compete on experiences as much as on products and AI is the enabler that makes this possible at scale," said Sandeep Kalra, Chief Executive Officer and Executive Director of Persistent. "The XT Studio brings to life our strong platform-led foundation and AI-first strategy, where design-led thinking, advanced technologies and deep domain expertise converge."
A Hub for Co-Creation and Measurable Outcomes
Functioning as a collaborative hub, the XT Studio brings together clients and partners to reimagine user journeys through structured workshops and hands-on prototyping. Its design-led architecture includes dedicated zones for design thinking, UX collaboration, and immersive showcases of industry-specific solutions. This holistic model is designed to translate ideas into intelligent, engaging experiences that drive measurable business outcomes, setting a new benchmark for digital transformation.
The launch of the XT Studio signifies a strategic move by Persistent to position human-centered design as the core of AI-driven digital transformation. By providing a physical space for co-creation, Persistent enables enterprises to overcome innovation silos, reduce development friction, and ultimately deliver digital products that resonate with users and achieve long-term business value.
Persistent Systems (BSE: 533179 and NSE: PERSISTENT) is a global services and solutions company delivering AI-led, platform-driven Digital Engineering and Enterprise Modernization to businesses across industries. With over 25,000 employees located in 18 countries, the Company is committed to innovation and client success. Persistent offers a comprehensive suite of services, including software engineering, product development, data and analytics, CX transformation, cloud computing, and intelligent automation. The Company is part of the MSCI India Index and is included in key indices of the National Stock Exchange of India, including the Nifty Midcap 50, Nifty IT, and Nifty MidCap Liquid 15, as well as several on the BSE such as the S&P BSE 100 and S&P BSE SENSEX Next 50. Persistent is also a constituent of the Dow Jones Sustainability World Index. The Company has achieved carbon neutrality, reinforcing its commitment to sustainability and responsible business practices. Persistent has also been named one of America's Greatest Workplaces for Inclusion & Diversity 2025 by Newsweek and Plant A Insights Group. As a participant of the United Nations Global Compact, the Company is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 468% growth in brand value since 2020, Persistent is the fastest-growing IT services brand in 'Brand Finance India 100' 2025 Report.
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