Persado, a leader in AI-powered content compliance and performance solutions, announced on August 13, 2025, that its President and Co-founder, Assaf Baciu, will speak at FinovateFall 2025 in New York City on September 8. Persado’s Marketing Compliance AI is also a finalist for the 2025 Finovate Awards in the Best RegTech Solution category.
Assaf Baciu will join executives from Ally Financial, Cornerstone Advisors, TRAC.vc, and Wells Fargo in a panel moderated by Jason Henrichs, CEO of Alloy Labs. The discussion will explore AI, GenAI, and agentic AI opportunities for financial institutions, focusing on responsible AI adoption and avoiding unintended consequences. Persado invites financial leaders, media, and analysts to attend and discuss its solutions for generating compliant, high-value content across email, web, SMS, and more.
Persado’s Marketing Compliance AI, a finalist for the Best RegTech Solution award, integrates Martech and Regtech to automate compliant, high-performing customer communications. It identifies risks, reduces legal review time by 90%, and shortens campaign cycles by 80%, enabling banks and credit unions to accelerate market delivery and drive growth. Eight of the top 10 U.S. banks rely on Persado for personalized, compliant content for acquisition, cross-sell, and loyalty campaigns.
Persado’s recognition as a Finovate Awards finalist underscores its role in advancing fintech innovation. “Persado is transforming some of the most time-consuming legal workflows with expert, purpose-built AI,” aligning with its mission to deliver efficient, compliant marketing solutions.
Persado is an innovative AI-powered marketing platform that integrates high performance content generation and personalization with automated analysis and resolution of compliance risks. Iconic brands in financial services, retail, travel, and telecom, such as Ally, Chase, Lending Club, NatWest, and Verizon, trust Persado to engage customers throughout their journey and across channels. Persado AI is trained on a dataset of real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer engagement — so enterprise marketers can drive business impact at the speed of AI.
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