Pendo, the world’s first software experience management platform, announced on July 8, 2025, its acquisition of Forwrd.ai, an Israel-based no-code predictive analytics platform. The integration introduces Pendo Predict, a suite of AI-driven tools to empower go-to-market (GTM) and product teams with real-time insights for retention, expansion, and revenue growth.
Pendo acquires Forwrd.ai to enhance its platform with predictive AI.
Pendo Predict offers churn modeling, lead scoring, and expansion detection.
No-code platform enables non-technical teams to leverage AI insights.
Supports clients like SAP, Hubspot, and Salesforce.
Announced at Pendomonium X in Munich, July 2025.
Forwrd.ai team joins Pendo’s Herzliya, Israel office.
Pendo Predict integrates Forwrd.ai’s predictive engine with Pendo’s rich usage data, enabling cross-functional teams to act on real-time insights without relying on data scientists. “Usage data is the truest and most reliable signal of customer health,” said Todd Olson, CEO and co-founder of Pendo. Features include churn risk modeling, lead qualification, expansion opportunity detection, predictive segmentation, and “Next Best Action” recommendations, driving hyper-personalized customer experiences.
Churn Risk Modeling: Identifies accounts at risk of dropping off and explains why.
Lead Qualification and Scoring: Prioritizes high-intent prospects based on in-app behavior.
Expansion Opportunity Detection: Spots users with upsell potential via feature usage trends.
Predictive Segmentation: Dynamically targets customer segments based on forecasted outcomes.
Next Best Action Recommendations: Suggests actions like launching guides or escalating to CRM.
Forwrd.ai, founded in 2021 by Kobi Stok, has gained traction with clients like SAP and Hubspot. “From day one, our mission has been to simplify predictive AI and embed it at the core of business operations,” said Stok, who now joins Pendo’s Herzliya office. This marks Pendo’s third acquisition in a year, strengthening its agentic AI offerings for clients like Morgan Stanley and Salesforce.
The acquisition aligns with the growing predictive analytics market, projected to reach $10.3 billion by 2025. Pendo Predict positions Pendo as a leader in delivering accessible AI tools, reducing churn by up to 25% and boosting customer lifetime value by 30% in some cases.
Announced at Pendomonium X in Munich, the acquisition follows Pendo’s June 2025 launch of Agent Analytics, reinforcing its focus on AI-driven software experiences. With 900 million monthly users across thousands of global companies, Pendo continues to innovate, helping enterprises optimize user onboarding, reduce support costs, and drive revenue growth.
At Pendo, we're on a mission to improve the world's experience with software. Thousands of global companies use Pendo to provide better software experiences for 900 million people every month. Pendo improves business outcomes by enabling non-engineers to analyze, assess, and act on software issues. Our integrated Software Experience Management (SXM) platform manages the entire enterprise software asset: Customer- and employee-facing applications; desktop and mobile platforms; and SaaS, AI and Agentic software.
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