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Pega Tops Gartner 2025 Critical Capabilities for B2B Sales


Pega Tops Gartner 2025 Critical Capabilities for B2B Sales
  • by: Source Logo
  • |
  • August 20, 2025

Pegasystems Inc. has been recognized in Gartner’s 2025 Critical Capabilities for Sales Force Automation Platforms report, earning the highest score in the B2B Sales Use Case for the fifth consecutive year. Announced on August 19, 2025, this accolade underscores Pega’s leadership in delivering AI-powered solutions that streamline complex sales processes and drive measurable outcomes.

Quick Intel

  • Pega Sales Automation™ scored highest in B2B Sales Use Case among 13 vendors.

  • Evaluated across 12 key capabilities for B2B, B2C, and Indirect Sales use cases.

  • Features Pega Blueprint™ for workflow design and Pega Coach™ for contextual guidance.

  • Gartner predicts only 30% of sales organizations will successfully implement AI agents by 2028 due to data and readiness challenges.

  • Pega’s solutions address long sales cycles, inconsistent leads, and engagement issues.

  • Recent recognitions include Forrester Wave™ AI Decisioning and CRM Leadership.

Pega’s AI-Driven Sales Transformation

Gartner’s report, published August 5, 2025, evaluated Pega Sales Automation™ alongside 12 other platforms, focusing on capabilities aligned with common selling scenarios. Pega excelled in B2B sales by streamlining end-to-end processes, accelerating deal cycles, and providing real-time insights. “What sets Pega apart is our ability to transform sales with AI solutions that are not only intelligent, but also consistent, auditable, and adaptable,” said Don Schuerman, Pega’s CTO. Key features include:

  • Pega Blueprint™: An AI-powered workflow design agent that transforms selling processes.

  • Pega Coach™: A generative AI assistant offering proactive, context-aware guidance using organizational best practices and real-time data.

Gartner forecasts that by 2028, 75% of B2B seller/buyer engagements will occur digitally, but only 30% of organizations will successfully deploy AI agents due to data quality and readiness issues. Pega’s modern AI platform addresses these challenges, enabling enterprises to transition from legacy systems to intelligent automation.

Stock Performance Context

As shown in the finance card above, Pegasystems (NASDAQ: PEGA) closed at $51.695 on August 20, 2025, with a market cap of $9.11B. The stock’s 1-month range was $49.75-$60.38, and its 1-year range was $29.84-$60.96, reflecting a 45.82% annual gain. This recognition aligns with Pega’s strong Q2 2025 performance, reporting an EPS of $0.52, surpassing forecasts of $0.38, with revenue of $351.2M against $342.3M expected, signaling robust growth.

Broader Industry Recognition

Pega’s dominance extends beyond this report, with recent accolades including:

  • Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2025.

  • Leader in The Forrester Wave™: Customer Relationship Management Software, Q1 2025.

  • Leader in Gartner Magic Quadrant™ for Process Mining Platforms 2025.

  • Leader in Gartner Magic Quadrant™ for CRM Customer Engagement Center 2024.

  • Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.

These recognitions highlight Pega’s expertise in enterprise AI and workflow automation, positioning it as a trusted partner for digital transformation.

 

About Pegasystems

Pega is The Enterprise Transformation Company that helps organizations Build for Change® with enterprise AI decisioning and workflow automation. Many of the world’s most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow. 

  • Pega Sales AutomationGartner2025B2B SalesAI WorkflowsEnterprise AI
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