Pax8, the leading cloud commerce marketplace, has appointed Tom Gavin as Chief Marketing and Communications Officer, effective immediately. With nearly 30 years of experience across corporate, government, and nonprofit sectors, Gavin will lead global marketing, brand, and communications efforts, emphasizing bold storytelling, customer advocacy, and community engagement to position Pax8 at the forefront of AI and managed intelligence in the agentic era.
Gavin's appointment aligns with Pax8's mission to empower small-to-midsized businesses and their partners through innovative cloud solutions. He will shape the company's narrative to highlight its role in the evolving landscape of AI and managed intelligence, fostering deeper ties within the partner community. By leveraging his expertise in brand differentiation and market scaling, Gavin will enhance customer advocacy and community initiatives, ensuring Pax8 remains a pivotal force in cloud commerce.
Gavin's distinguished career includes senior roles at high-impact organizations such as the White House, Salesforce, Coupa, Workato, and the ONE Campaign, where he excelled at the nexus of branding, growth strategies, and compelling narratives. This diverse background equips him to navigate dynamic markets and drive Pax8's expansion in the agentic era, supporting small businesses in adapting to AI-powered insights and comprehensive product ecosystems.
“We are thrilled with the extensive and diverse marketing and communications experience that Tom is bringing to Pax8,” said Heddy. “We are on a mission to empower small businesses and their partners in this new era of AI and managed intelligence. Tom’s leadership will be instrumental in amplifying that story and helping us scale it globally.”
“I love Pax8’s mission to help small businesses thrive through their partners. Pax8 has already built an incredible foundation as the Marketplace for cloud solutions, and the opportunity now is to carry that strength into the agentic era. We’ll deepen our connection with the partner community, expand the ways we enable and support them, and sharpen our story so even more small businesses can grow with confidence in this new era,” Gavin said.
Gavin's integration into Pax8's executive team, reporting directly to Nick Heddy, underscores the company's commitment to innovative storytelling that accelerates partner success and SMB resilience in a rapidly transforming digital landscape.
Pax8 is the technology Marketplace of the future, linking partners, vendors and small-to-midsized businesses (SMBs) through AI-powered insights and comprehensive product support. With a global partner ecosystem of nearly 40,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem.
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