Outreach, a leading AI revenue workflow platform based in Seattle, announced it has achieved ISO/IEC 42001:2023 certification, making it the first revenue technology company to earn this globally recognized standard for Artificial Intelligence Management Systems (AIMS). The certification, developed by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), validates Outreach’s commitment to responsible, transparent, and ethical AI development.
First in Category: Outreach is the first revenue tech company to achieve ISO/IEC 42001 certification.
Certification Scope: Ensures transparency, fairness, and accountability in AI development and deployment.
Enterprise Compliance: Complements existing certifications like SOC 2 Type II, HIPAA, ISO/IEC 27001, and ISO/IEC 27701.
AI Features: Coincides with the launch of new generative and agentic AI tools for revenue teams.
Impact: Enhances trust with enterprise customers by aligning with global AI governance standards.
Leadership Quote: “Innovation means nothing without accountability,” says CEO Abhijit Mitra.
ISO/IEC 42001 provides a comprehensive framework for managing AI risks and opportunities, ensuring ethical practices throughout the AI lifecycle. Outreach’s certification, issued after a rigorous audit involving its Governance, Risk & Compliance (GRC), Engineering, Product, and Privacy teams, demonstrates robust controls for transparency, fairness, and accountability. “Responsible AI is more than a buzzword—it’s our obligation,” said Angel Scott, Director of GRC at Outreach. The certification aligns with emerging regulations like the EU AI Act, positioning Outreach to meet global compliance expectations.
As the first revenue tech company to achieve this standard, Outreach sets a benchmark for ethical AI in sales automation. The certification coincides with the rollout of new generative and agentic AI features, enhancing its platform’s ability to streamline deal flow and forecasting for revenue teams. “We’re proud to lead the industry in setting a higher bar for responsible AI,” said CEO Abhijit Mitra. The effort involved cross-functional collaboration to embed governance into every stage of AI development, from design to deployment.
Outreach’s ISO/IEC 42001 certification complements its existing portfolio, including SOC 2 Type II, HIPAA, ISO/IEC 27001, and ISO/IEC 27701, reinforcing its enterprise-grade security and privacy standards. This milestone builds on Outreach’s history of compliance, with prior certifications validating its focus on security, availability, confidentiality, and privacy. The platform, trusted by companies like Zoom and Siemens, supports over $4 billion in pipeline annually, with AI-driven insights reducing sales cycle times by up to 20%.
Outreach joins other AI leaders like Cognizant, Anthropic, and Evisort in achieving ISO/IEC 42001 certification, but its distinction as the first revenue tech company underscores its leadership in a niche market. The standard’s Plan-Do-Check-Act methodology ensures continuous improvement, aligning with Outreach’s mission to deliver secure and ethical AI solutions. As 76% of businesses plan to leverage AI for revenue growth, per a 2024 Cognizant study, certifications like ISO/IEC 42001 are critical for building trust and mitigating risks.
Outreach’s certification enhances its competitive edge in the $12.3 billion sales automation market, projected to grow at a 12.5% CAGR through 2030. By integrating ISO/IEC 42001 with its existing management systems (e.g., ISO/IEC 27001), Outreach streamlines compliance and reduces operational overhead. The company plans to expand its AI capabilities, further integrating with CRMs like Salesforce to drive personalized sales workflows.
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform built for all revenue teams. Outreach infuses predictive, assistive, conversational, and agentic AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few.
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