OtterlyAI has announced Agent Analytics, a new feature that shows every AI agent and crawler visiting a website, which pages they reach, and how that activity connects to a brand's visibility in AI-generated answers. The feature reads server log data to make AI agent traffic visible to marketing teams.
Agent Analytics shows visits from GPTBot, ClaudeBot, PerplexityBot, and Google-Agent.
Reads server logs as source of truth for all AI agent requests.
Categorizes agents as on-demand AI fetchers, search index crawlers, or AI training scrapers.
Combines with AI search tracking for crawl-to-citation funnel visibility.
Setup via Cloudflare Worker, WordPress plugin, Netlify Edge Function, or webhook.
Used by 40,000+ marketing professionals since August 2026.
AI agents such as GPTBot, ClaudeBot, and PerplexityBot request website pages every day. What they collect feeds the answers that ChatGPT, Perplexity, Gemini, and Google AI Overviews deliver to millions of users. Most marketing teams cannot see any of this activity. Common web analytics tools are JavaScript-based, and AI agents request pages directly from the server, so their visits never appear in analytics dashboards. Agent Analytics closes that gap by reading the one source that records every request: the website's server logs.
Inside an OtterlyAI Brand Report, teams see total agent visits, top AI Search engines, trends over time, and their most crawled URLs, plus a searchable list of every page agents have visited and a catalog of every identified bot. Each agent is categorized as an on-demand AI fetcher answering a live user question, a search index crawler, or an AI training scraper, so teams can interpret crawl volumes correctly. Combined with OtterlyAI's AI search tracking, Agent Analytics turns two previously disconnected signals into one funnel, from crawled to cited.
"What's the ROI of AI search is the best question a marketing team can ask right now, because it has finally become answerable. Every agent visit is evidence that your content is being read, and being read is the first step to being cited and recommended. Agent Analytics is the first milestone on our way to end-to-end tracking: from crawl, to mention, to visit, to revenue," said Thomas Peham, CEO and co-founder of OtterlyAI.
About OtterlyAI
OtterlyAI is a leading AI search optimization platform for Generative Engine Optimization (GEO). It tracks how brands and websites appear in AI answers across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot, and measures brand mentions, citations, and share of voice. Co-founded in 2024 by Thomas Peham (CEO), Klaus-M. Schremser, and Josef Trauner, OtterlyAI is a fully remote company used by more than 40,000 marketing professionals as of August 2026, and was named a Cool Vendor in the 2025 Gartner Cool Vendors in AI in Marketing report.
