OroCommerce and Blue Yonder today announced a strategic partnership to deliver an end-to-end solution for B2B commerce. By connecting OroCommerce's B2B storefront capabilities with the Blue Yonder Order Management Solution (OMS) and broader AI-driven supply chain capabilities, the partnership gives manufacturers, distributors, and wholesalers accurate inventory availability, pricing, and delivery information before, during, and after purchase, facilitating complex order and fulfillment at scale.
Partnership connects OroCommerce's B2B storefront with Blue Yonder OMS.
Synchronizes contract-specific pricing with network-aware fulfillment.
Provides real-time multi-node inventory visibility at catalog level.
Supports preseason commitment orders, call-off and at-once order types.
Blue Yonder's intelligent rebalancer adapts to supply chain disruptions.
Available now for near-term deployment without replacing existing infrastructure.
B2B commerce has long faced a structural gap between the storefronts that understand complex buying workflows and the fulfillment systems that can execute on them. The result is a familiar set of problems: pricing discrepancies discovered after an order is placed, back-order surprises after commitment, limited visibility into split shipments, and the manual intervention that follows. The collaboration brings together OroCommerce's AI-enabled B2B commerce platform, built for corporate accounts, contract-specific pricing, multichannel workflows, and buyer portals, with the Blue Yonder Order Management Solution: an AI-driven fulfillment engine that synchronizes real-time inventory visibility, intelligent order and returns orchestration, and autonomous rebalancing across the full order lifecycle.
Joint customers gain three critical capabilities that disconnected systems cannot deliver:
Accurate pricing at the moment of order: The solution synchronizes OroCommerce's contract-specific pricing, volume tiers, and account-level rules with the agentic, network-aware Blue Yonder Order Management Solution so the price a buyer sees reflects what the business can fulfill.
Intelligent routing for complex, high-volume orders: Blue Yonder's fulfillment orchestration determines optimal multi-warehouse order sourcing based on real-time inventory position, proximity, and freight logic, while OroCommerce surfaces order status, split-shipment tracking, and delivery ETAs directly in the buyer portal.
Inventory visibility at the catalog level: With Blue Yonder's real-time, multi-node inventory data feeding OroCommerce's catalog and cart, availability, lead times, and substitution options are visible before purchase.
The partnership is designed to meet the demands of seasonal B2B commerce, where standard OMS tooling often falls short. Effective B2B order management requires preseason commitment orders placed against future supply, call-off and at-once order types managed across customer tiers, priority-based inventory allocation across segmented channel pools, and the ability to rebalance open demand in near real time. Blue Yonder's AI-powered orchestration dynamically adapts to supply chain disruptions, enabling businesses to scale profitably and maintain customer trust even during peak demand periods.
As Casey Chroust, general manager, Commerce at Blue Yonder, stated: "Manufacturers, distributors, and brands need their commerce experience and fulfillment operations to work together. Our work with OroCommerce brings those pieces closer together, so customers can place orders with better visibility into availability, timing and fulfillment options."
Aaron Sheehan, VP of Strategy at OroCommerce, added: "B2B manufacturers and distributors have long faced a gap — a commerce platform that understands their buying complexity, and a fulfillment engine that can actually execute on it, rarely talk to each other. By connecting OroCommerce's front-end depth — corporate accounts, contract pricing, AI-powered multi-channel workflows — with Blue Yonder's real-time inventory intelligence and order orchestration, our joint customers can finally make a promise at the storefront that their operations can keep. That's a competitive advantage."
Both Blue Yonder and OroCommerce solutions are available now. Both platforms are in production at enterprise scale, and the integration is designed for practical, near-term deployment.
About OroCommerce
Founded in 2012 by the original creators of Magento, Oro Inc. builds enterprise B2B software that helps organisations sell, serve, and operate digitally. OroCommerce combines eCommerce, CRM, marketplace management, payments, invoicing, automation, and AI — anchored by OroIQ, its embedded AI platform — to give businesses a single view of customers, transactions, and workflows. Recognised by industry analysts, OroCommerce powers hundreds of midmarket and enterprise customers across chemicals, construction, food, HVAC, and industrial components.
About Blue Yonder
Blue Yonder is the AI company for supply chain. As the world leader in end-to-end digital supply chain transformation, Blue Yonder offers a unified, AI-driven platform and multi-tier network that empowers businesses to operate sustainably, scale profitably, and delight their customers—all at machine speed. A pioneer in applying AI solutions to the most complicated supply chain challenges, Blue Yonder's modern innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers confidently navigate supply chain complexity and disruption.
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