Optimizely, the leading digital experience platform (DXP) provider, has today announced a strategic technology collaboration with Deloitte Digital to help enable brands to redesign how they deliver digital experiences, combining AI-driven personalization, content and experimentation with new marketing operating models to drive performance at scale. This collaboration brings together Optimizely's market-leading experimentation, personalization, and AI orchestration capabilities with Deloitte Digital's global experience in transformation, creativity, and human-centred design.
Optimizely partners with Deloitte Digital for AI-powered marketing transformation.
Collaboration provides structured AI transformation journey from strategy to execution.
Includes experience design, content supply chain transformation, and marketing operating model redesign.
Combines Optimizely One AI orchestration platform with Deloitte Digital's transformation expertise.
Developed "AI Blueprint for Marketing Leaders" for scaling AI use.
Targets brands struggling to translate AI investment into measurable marketing performance.
Many organizations are investing in AI and personalization, but few are translating that investment into measurable marketing performance or customer impact. And, simply switching to a new platform is rarely enough. Success depends on having a clear path forward with the right sequencing, readiness for advanced capabilities, and a shared understanding of success metrics. This is the gap this collaboration is expected to help address.
This collaboration provides access to a structured AI transformation journey from strategy to execution—including experience design, content supply chain transformation, and marketing operating model redesign—rather than isolated technology deployment. With Deloitte Digital's skills, clients may benefit from Optimizely's platform through phased implementation and purposeful change, even across complex technology landscapes.
Speaking on the collaboration, Jessica Dannemann, Chief Partner Officer at Optimizely, said, "The gap between AI ambition and impact has never been more visible. By working with Deloitte Digital, we're giving organizations something they've been missing: a path that connects the right AI technology to the right strategy, backed by the expertise and organizational change tools to make it stick. Optimizely One is built to power the marketer's AI journey and Deloitte Digital knows how to lead organizations through it. Together, we've developed an 'AI Blueprint for Marketing Leaders' to help digital experience makers scale their use of AI so they can innovate faster and deliver measurable business growth."
Perrine Masset, Global Marketing Domain leader, Deloitte Digital, said, "Marketing leaders don't need more AI tools, they need a clear path to value. By combining Optimizely's platform with our experience in marketing transformation, we're helping organizations redesign how they plan, create, and deliver digital experiences. The focus is not just adoption but embedding AI into everyday marketing workflows to drive measurable growth."
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, powered by Optimizely Opal, the world's first AI orchestration platform for marketing and digital teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce, personalization, and analytics—powering the entire marketing lifecycle through a single agentic workflow designed to support and scale work across marketers' most critical tasks. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom, New Era and Mazda deliver experiences of the highest quality.
Optimizely and Optimizely One are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.
About Deloitte Digital
Deloitte Digital is a global creative consultancy that combines strategy, technology and design to help organizations transform how they engage customers and deliver growth. Part of Deloitte, Deloitte Digital works across marketing, commerce and service to redesign experiences, modernise operations and unlock the value of data and AI. With a focus on human-centred design and measurable outcomes, Deloitte Digital helps clients move from ambition to impact at scale.
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