Omnisend, a leading email and SMS marketing platform for ecommerce brands, announced a suite of AI-powered tools designed to streamline email marketing efforts. Launched in Charleston, S.C., these features automate repetitive tasks, enhance personalization, and drive higher engagement, enabling marketers to focus on strategy over manual processes.
Omnisend launches AI-powered suite for ecommerce email marketing on June 26, 2025.
AI Segment Builder (beta) creates precise audience segments from plain language.
Subject Line & Preheader Generators craft high-impact content using performance data.
AI Writer generates branded email content in multiple languages.
Personalized Product Recommender tailors product suggestions based on browsing behavior.
Tools integrate with Shopify, WooCommerce, and other major ecommerce platforms.
The AI Segment Builder (in beta) allows marketers to define audiences using natural language, such as “customers who bought jeans last winter” or “subscribers inactive for three months.” This reduces segmentation time from hours to seconds, enabling precise, data-driven campaigns even for small teams. “AI should take the busywork out of marketing, not add to it,” said Žilvinas Lešinskas, Omnisend’s VP of Product.
Omnisend’s new tools leverage brand identity elements—logos, colors, fonts, and tone—extracted from a brand’s website to ensure consistent, on-brand content. Key features include:
Subject Line & Preheader Generators: Create engaging subject lines and preheaders using performance data to boost open rates.
Direct Copywriting & AI Writer: Generate full email content in multiple languages, aligned with brand style and marketing best practices, saving time and enhancing effectiveness.
The Personalized Product Recommender analyzes customer browsing behavior to suggest tailored products, enhancing shopping experiences. Available for automations and soon for regular campaigns, it integrates with Omnisend’s Dynamic Content Personalization and Campaign Booster, driving higher conversions. For example, brands report an 87% conversion rate on abandoned cart emails and $7.44 revenue per email.
Trusted by over 150,000 ecommerce brands, Omnisend integrates seamlessly with platforms like Shopify, WooCommerce, and BigCommerce, offering one-click setup and pre-built workflows for cart abandonment, welcome emails, and more. The platform’s 2025 Ecommerce Marketing Report, analyzing 24 billion emails and 230 million SMS messages, highlights automated emails driving 37% of sales from just 2% of email volume.
Merchants praise Omnisend’s intuitive interface and robust automation, with a 4.6 Ease of Use rating on Capterra and over 6,000 five-star Shopify reviews. Users report a 150% increase in newsletter signups and $8,000 in sales from average email campaigns. However, some note the interface can feel cluttered, and templates could be more modern compared to competitors like Klaviyo.
Omnisend’s AI suite empowers ecommerce marketers to deliver personalized, high-impact campaigns with minimal effort, reinforcing its position as a top email marketing tool for online stores in 2025.
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost.
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