NielsenIQ, a leading consumer intelligence company, today announced a collaboration with The OpenAI Deployment Company to further extend its AI suite of products in the NIQ Optiq Suite, including NIQ Optiq Chat, Optiq Mobile, and Optiq Bridge. The collaboration builds on the AI-native growth and product momentum NIQ reported in its Q2 results and will help NIQ extend and deliver its proprietary intelligence directly into the enterprise systems and workflows clients use every day.
Collaboration advances NIQ's existing AI-native product strategy, enabling clients to activate NIQ intelligence through purpose-built AI applications and their own AI environments. AI is rearchitecting decision-making across commerce, reshaping how companies analyze markets, make decisions and execute work.
Through its work with DeployCo, NIQ is advancing how AI-ready intelligence can be accessed, applied and embedded across enterprise workflows. Business outcomes depend on the quality of the data, harmonization, semantic context and domain intelligence behind those systems.
"We expect this work to help us build faster and more efficiently, but that isn't the main prize," said Troy Treangen, Chief Product & AI Officer, NIQ. "The bigger opportunity is helping clients get more value from NIQ intelligence and creating new ways for them to use it. When NIQ intelligence can move into more applications, systems and workflows, we expand both the value we deliver to clients and the near-term revenue opportunities for NIQ."
NIQ Optiq Chat is the company's next-generation AI insights agent and workflow experience, helping users ask business questions, uncover relevant insights and act on recommendations grounded in NIQ's data. NIQ Optiq Bridge provides a governed and flexible way for organizations to bring NIQ data, models and generative AI capabilities into their own platforms, applications and AI environments.
"Fragmented AI creates fragmented decisions," said Irina Stoian, Chief AI Commercial Officer, NIQ. "We're building the opposite: one trusted intelligence foundation that can work across applications, agents and enterprise environments. AI-ready data is the foundation. NIQ Optiq is how it thinks. ConnectAI is how we build with clients to turn that intelligence into action."
"We're excited to work with NIQ as it expands its portfolio of AI products grounded in deep consumer and commerce expertise," said Adena Hefets, interim CEO, The OpenAI Deployment Company. "By bringing together DeployCo's capabilities and NIQ's domain intelligence, we can help create practical enterprise experiences that make it easier for teams to apply AI in real business workflows."
The collaboration supports NIQ's broader purpose of fueling the future of trusted AI by combining proprietary data, semantic intelligence, analytical models and flexible delivery capabilities. NIQ's proprietary data remains governed and available only through authorized NIQ products, client agreements, permissions and applicable security controls. This collaboration does not make NIQ data available to the public through ChatGPT.
About NIQ
NielsenIQ is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
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