NielsenIQ, a global leader in consumer intelligence, today announced a strategic collaboration with Lula Commerce, an AI-powered ecommerce platform built to help retailers launch and scale digital commerce quickly and easily. The collaboration brings together two critical building blocks of successful ecommerce: trusted, complete product content and easy to launch, branded digital commerce experiences, making it simpler for convenience retailers to get online faster, meet shopper expectations, and unlock more value from their digital ecosystems.
NIQ collaborates with Lula Commerce for digital commerce acceleration.
Combines NIQ Product Intelligence (built on Brandbank) with Lula Commerce AI-powered platform.
Lula helps retailers launch ecommerce with connections to third-party delivery providers.
NIQ Product Intelligence powers digital menus with trusted product content and structured attributes.
Collaboration reduces complexity across vendors and systems.
Supports rapid ecommerce launch and long-term digital maturity.
Lula Commerce helps retailers rapidly launch and operate an ecommerce experience, connecting them to the world's largest third-party delivery service providers (DSPs) and building them a first-party ordering channel within their own app and website. NIQ Product Intelligence, built on Brandbank, powers these digital menus with trusted and complete product content, structured attributes, and contextual intelligence, ensuring products are accurate, consistent, and ready to be interpreted across commerce systems, search, and AI-driven experiences.
Gregory Hunter, Vice President, US Retail - Digital Shelf Content at NIQ, stated: "As commerce becomes increasingly digital and AI-driven, the role of product information is evolving. Through NIQ Product Intelligence, built on Brandbank, we're helping retailers move beyond managing product content to creating a connected intelligence layer that powers how products are discovered, interpreted, and selected across commerce ecosystems."
Adit Gupta, Co-Founder & CEO of Lula Commerce, added: "Retailers shouldn't have to choose between speed and accuracy. By working with NIQ and its Product Intelligence capabilities, we're helping retailers launch ecommerce faster while meeting shoppers' expectations for complete, reliable product information."
Through this collaboration, retailers can expect reduced complexity across vendors and systems, clear confidence-building recommendations from trusted partners, and a practical roadmap that supports both rapid ecommerce launch and long-term digital maturity. By aligning trusted content with commerce execution, the collaboration helps reduce complexity and friction from the digital journey, providing a more connected, scalable approach.
This collaboration is part of NIQ's Product Intelligence capabilities and broader Connected Content suite, helping create a more unified product record that can move seamlessly across supply chains, digital commerce platforms, and emerging AI-driven ecosystems. By connecting complete, trusted product content at scale with data, context, and activation, NIQ Product Intelligence enables brands and retailers to better support how products are represented across digital commerce environments.
About NielsenIQ
NielsenIQ is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend.
About Lula Commerce
Lula Commerce is an AI-powered ecommerce platform built to help retailers launch and scale digital commerce quickly and easily, connecting them to third-party delivery service providers and building first-party ordering channels.
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