myRiva, the AI-driven business travel marketplace, has announced a strategic partnership with Groups360 to simplify the process of booking business travel and meeting spaces through a unified platform experience. The integration aims to eliminate inefficiencies caused by disconnected travel and meetings systems by connecting myRiva directly with Groups360’s GroupSync platform.
The partnership reflects the growing demand for more integrated corporate travel technology solutions that improve efficiency for business travelers, event planners, and hospitality providers alike.
Business travel and meetings management have traditionally operated through separate systems, often creating inefficiencies for corporate travel teams and event planners. The new partnership between myRiva and Groups360 is designed to address these challenges by offering a centralized booking experience for both travel and meeting space management.
Through the integration with GroupSync, users can access real-time meeting room availability while simultaneously managing business travel arrangements, including flights, hotels, and rental cars.
The move is expected to improve operational efficiency for companies managing group travel and meetings across multiple destinations.
The integration aims to simplify workflows for both employees and event planners by reducing the need to switch between separate booking systems.
Employees can manage their travel itineraries in one place, while planners can access live meeting room inventory without relying on time-consuming manual coordination or back-and-forth communication with hotels.
Michael Kubasik, President of myRiva, highlighted the operational benefits of combining travel and meetings management.
"Business travel and meetings have traditionally been managed in separate systems, which creates unnecessary complexity. Bringing them together creates a more connected experience for companies and gives them better visibility and control across both."
The partnership also introduces benefits for hospitality providers by improving how hotels connect with corporate customers seeking meeting and event spaces.
Hotels can now present meeting room pricing and availability more transparently while gaining deeper visibility into booking behavior and customer demand patterns.
Groups360 CEO Kemp Gallineau emphasized how the integration reduces friction in the group booking process.
"Coordinating group travel and meeting space has always required a lot of manual work and back and forth. This changes that by giving planners direct access to live inventory so they can confirm space much faster."
The collaboration between myRiva and Groups360 reflects broader trends in corporate travel technology, where organizations increasingly seek unified platforms that combine travel management, meetings coordination, automation, and AI-powered workflows.
As business travel continues evolving, companies are prioritizing solutions that reduce operational complexity while improving visibility across travel spending, logistics, and event planning.
The partnership positions both companies to support enterprises looking for more streamlined and intelligent travel management infrastructure.
About myRiva:
myRiva is a patented, AI-driven business travel marketplace designed to unify the entire travel ecosystem. Founded in 2021 by leaders from eBay, American Express, Expedia, Microsoft and BCD, myRiva streamlines planning, booking and trip management through advanced automation and intelligent content delivery. By connecting travelers directly to global suppliers in a single, award-winning platform, myRiva offers exceptional choice, transparency, and efficiency across every trip.
To learn more about the myRiva travel platform and marketplace visit myRiva.com.
About Groups360
Groups360 is reimagining group travel by delivering innovative solutions for organizers, meeting and event planners, and hoteliers. With GroupSync™, we're transforming the group booking model, turning a traditionally complex process into a streamlined, centralized experience for real-time inventory distribution and booking management. GroupSync bridges the gap between groups and hoteliers, enhancing control and visibility for all. What began as a solution for organizers to search, compare, and book accommodations has grown into a suite of products designed to bring people together and enhance both professional and life events. As the first travel platform to enable instant online bookings for groups at scale, Groups360 is committed to pushing boundaries and making visionary ideas reality. We are headquartered in Nashville, with regional teams in London and Singapore. Discover more at groups360.com.
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