Movable Ink, a leading AI-powered personalized content platform, has signed a definitive agreement to be acquired by STG, a U.S.-based private equity firm specializing in software and tech-enabled services. This acquisition marks a significant milestone for Movable Ink as it continues to redefine marketing through AI-driven personalization at scale.
Movable Ink to be acquired by STG, a private equity firm focused on software.
Acquisition to close in July 2025, with Vivek Sharma remaining CEO.
Movable Ink’s AI platform, Da Vinci, powers personalized customer experiences.
Added 100+ enterprise customers in the past year across Studio and Da Vinci.
STG praises Movable Ink’s innovation and customer-centric approach.
Deal supports Movable Ink’s mission for next-generation Autonomous Marketing.
Movable Ink’s agreement with STG aligns with its mission to empower marketers with scalable, AI-driven personalization. The company’s platform, including its Studio and Da Vinci AI orchestration engine, enables brands to deliver tailored customer experiences across all touchpoints. The acquisition by STG, known for fostering growth in data, software, and analytics companies, will provide Movable Ink with resources to accelerate its vision for Autonomous Marketing, enhancing performance and insights for global brands.
"Movable Ink's mission has always been about empowering marketers and brands to deliver the personalized experiences customers expect and at the scale modern business demands. With the power of AI, Autonomous Marketing takes that a step further, redefining how marketers work and unlocking new levels of performance, deeper insights, and greater financial impact," said Vivek Sharma, CEO & Co-Founder of Movable Ink. "We're excited to partner with STG to bring our shared vision for the next-generation marketing platform to market."
Movable Ink has seen significant growth, adding over 100 enterprise customers in the past year and launching its Autonomous Marketing capabilities at the Think Summit conference. The Da Vinci solution, an industry-leading AI orchestration engine, enables real-time personalization, driving measurable impact for major brands. STG’s investment recognizes Movable Ink’s track record of innovation and its mission-driven focus on customer success, with long-standing relationships with hundreds of leading marketers.
"We are thrilled to begin our partnership with Movable Ink," said J.T. Treadwell, Managing Director at STG. "Not only do they have an excellent history as an innovation pioneer in real-time experiences, but they are again steering the way with industry-leading AI and automation in their Da Vinci solution with real-world impact at major brands. And most importantly to us, they are an organization and leadership team that is mission-driven about ensuring consistent customer success. They have an incredible track record of driving impact with highly successful relationships with hundreds of the world's largest and most innovative marketers over long periods of time, and they have succeeded as their customers have succeeded. As the world increasingly shifts towards more personalization with more AI content, we believe this combination of superior technical innovation and customer-centricity will serve them well, and we are excited to partner with them on the road ahead."
The transaction, expected to close in July 2025, will see Vivek Sharma continue as CEO, supported by the existing leadership team. With STG’s backing, Movable Ink aims to expand its global reach and enhance its AI-powered solutions, further solidifying its position as a leader in personalized marketing. The partnership leverages STG’s expertise in scaling innovative software companies, ensuring Movable Ink’s continued growth and customer impact.
Movable Ink’s acquisition by STG positions it to accelerate its mission of delivering next-generation marketing solutions. By combining its AI-driven personalization capabilities with STG’s strategic resources, Movable Ink is set to empower brands worldwide, driving revenue, simplifying workflows, and enhancing customer experiences in an increasingly personalized digital landscape.
Movable Ink personalizes every customer engagement through automation and artificial intelligence. The world's most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and achieve the optimal customer experience. Headquartered in New York City with 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, and Australia.
STG is a private equity partner to market-leading companies in data, software, and analytics. The firm brings experience, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering with a goal to build customer-centric, market-winning portfolio companies, STG seeks to create sustainable foundations for growth that bring value to existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world-class management teams. STG's expansive portfolio has consisted of more than 50 global companies.
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