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monday.com Boosts Partner Program with AI Focus


monday.com Boosts Partner Program with AI Focus
  • by: Source Logo
  • |
  • February 17, 2026

monday.com, the AI work platform that transforms strategy into execution at scale, has announced significant expansions to its partner program during its sixth annual Partner Summit in Prague. The updates aim to accelerate AI adoption across the partner ecosystem, unlock new revenue opportunities, and enable joint customers to achieve greater efficiency, impact, and growth in an AI-driven work environment.

Quick Intel

  • monday.com introduces AI-focused incentives rewarding partners for attaching monday AI to customer deals, with global recognition for top performers.
  • Launches Go-To-Partners platform featuring Matchmaker, an AI-powered engine matching customers to partners based on industry, expertise, and needs.
  • Announces AI Genius specialization tier for top AI partners, offering dedicated PoC, extra MDF, and closer product leadership access.
  • Expands commercial model with dedicated reseller and distributor programs, evolving beyond traditional revenue-share.
  • Grows Partner Advisory Board to 15 global members for strategic collaboration on go-to-market and long-term growth.
  • Partner channel drove 23% of gross added ARR in 2025, supported by 3,000 certified representatives and over 900 Marketplace apps.

The multi-day summit gathered over 500 professionals from more than 40 countries to align on scalable growth strategies through 2026. monday.com continues its shift to an AI-first work platform by embedding AI across products, workflows, and partner offerings, empowering enterprises to scale impact and compete effectively.

AI-First Ecosystem Enhancements

monday.com is prioritizing partner-led AI adoption through targeted incentives and tools. A new competitive incentive program rewards sales representatives who successfully bundle monday AI capabilities into deals, with monetary rewards and global recognition for top achievers.

The newly launched Go-To-Partners platform replaces the legacy partner directory and includes Matchmaker—an AI-powered matching engine that intelligently connects customers with the most suitable service partners based on specific industry, expertise, and business requirements.

The introduction of the AI Genius specialization creates an elite tier for leading AI partners. Benefits include dedicated proof-of-concept support, additional Marketing Development Funds (MDF), and enhanced collaboration with monday.com’s product leadership.

“Our partners are increasingly leading complex transformations for global customers, and these program enhancements ensure they have the AI resources and capabilities to deliver exceptional value and stay ahead of the pace of innovation," said Eran Zinman, co-CEO of monday.com. “Our partner program is central to monday.com’s evolution into an AI-first work platform, and together, we're reimagining how work gets done.”

Evolving Partner Models and Governance

monday.com is expanding its partner ecosystem by introducing dedicated reseller and distributor programs for the first time. This shift broadens the partner types that can participate and aligns with changing customer buying behaviors around AI-driven solutions.

“As AI becomes more embedded in the world of work, the economics of partnership change,” said Casey George, Chief Revenue Officer of monday.com. “New partner models are required to meet how customers buy, deploy, and scale AI-driven solutions. Our priority is creating an ecosystem that supports the delivery of sustainable value for partners and customers alike.”

The company is also expanding its Partner Advisory Board, now comprising 15 global partners, to serve as a strategic forum for regional go-to-market planning and long-term ecosystem development.

Partner Recognition at the Summit

The Partner Summit featured monday.com’s annual Partner Awards, honoring top contributors: The SaaSy People (EMEA), AbilityOps (North America), Alest (LATAM), and Work Perfect (APAC).

“monday.com is redefining how work gets done, and their thoughtful approach to AI is accelerating that transformation,” said Tyler Manee, President at Ability Ops. “Our partnership allows us to bring intelligent, scalable solutions to customers who want more than tools – they want outcomes. We’re excited about what’s ahead.”

“Working with monday.com allows us to bring powerful, intuitive workflow tools to our customers, helping them move faster and achieve more," said Ella Chew, Workspace Alliances Lead at Softcat. “We’re excited about the growth we’re seeing together and the expanded value we can deliver in the year ahead.”

About monday.com

monday.com is the AI work platform that not only helps manage and orchestrate work, but also does the work for you. Over 250,000 customers worldwide use monday.com to bring people, workflows, and AI agents together on one flexible platform, where AI doesn't just assist, it executes. From work management and CRM to service and dev, every monday.com product runs on the same AI layer, automating tasks, running workflows, and helping teams deliver exponentially more with less effort.

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