MOBIA Technology Innovations has launched a new unified Data & AI Enablement Practice, a center of excellence dedicated to helping organizations establish the trusted data foundations necessary to operationalize artificial intelligence successfully. The company has appointed industry veteran Jeff MacDonald as Practice Lead to guide this initiative, which aims to bridge the gap between AI experimentation and scalable, measurable business outcomes across enterprise and healthcare sectors in Canada.
MOBIA launches a new Data & AI Enablement Practice to help organizations build foundations for operational AI.
Industry veteran Jeff MacDonald is appointed as the Practice Lead, bringing over 27 years of tech & telecom leadership.
The practice focuses on the enablement layer: data strategy, engineering, governance, and analytics.
It supports both MOBIA Technology Innovations (enterprise) and MOBIA Health Innovations (healthcare) clients.
The goal is to move clients from AI proof-of-concept to production by treating data as a strategic asset.
Services include data strategy, foundational engineering, governance, analytics enablement, and citizen analyst training.
As AI becomes a strategic priority for organizations, many initiatives fail to progress beyond the pilot stage due to inadequate data foundations. MOBIA's new practice is designed to address this core challenge by focusing on the underlying data strategy, quality, and governance required for AI to deliver secure, scalable, and trustworthy business value, shifting the conversation from tools to tangible outcomes.
MOBIA's leadership highlighted the strategic necessity of a dedicated practice to unlock AI's potential. Rob Lane, CEO of MOBIA Technology Innovations, stated, “AI has become a strategic priority for our clients, but success depends on far more than selecting the right tools. By launching our Data & AI Enablement Practice and welcoming Jeff to lead it, we’re strengthening MOBIA’s ability to help organizations move AI from experimentation to real business value.”
Nevin Pick, President of MOBIA Health Innovations, emphasized the critical role of data trust in healthcare: “In healthcare, data trust is foundational. This practice strengthens our ability to help healthcare organizations responsibly leverage data and AI to improve outcomes, streamline operations, and make better decisions — starting in Atlantic Canada and extending across the country.”
Jeff MacDonald, Practice Lead, Data & AI Enablement at MOBIA, pinpointed data quality as the primary barrier to AI success: “The biggest barrier to successful AI isn’t ambition or technology — it’s data. Without well-governed, high-quality, contextualized data, AI initiatives stall. Our focus is on the enablement layer — the strategy, engineering, and governance required to ensure AI delivers trusted insights and lasting value.”
The Data & AI Enablement Practice will offer a full suite of services designed to mature an organization's data capabilities. This includes developing data and AI strategies, building foundational data engineering pipelines, implementing robust data management and governance frameworks, enabling analytics and AI workloads, and fostering internal data literacy through citizen analyst enablement programs. This holistic approach aims to prepare both enterprise and healthcare clients for responsible and scalable AI adoption.
About Mobia
MOBIA is a leading expert in business transformation and innovative enterprise technology systems. With hundreds of customers across North America, MOBIA partners with organizations across all industries to transform the way they work. Focused on people, process, technology, and culture, MOBIA helps businesses reach their full potential. MOBIA is proud to be recognized as one of Canada’s Best Managed Companies and Canada’s Top Growing Companies.
About Mobia Health Innovations
Mobia Health Innovations is a leading Canadian technology solutions company addressing complex healthcare system challenges. Focused on improving access to appropriate and equitable care, reducing wait times, and streamlining patient journeys, Mobia Health partners with clinicians, healthcare organizations, and technology providers to transform how healthcare is delivered.
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