MiQ, a global programmatic media partner, has appointed Andy Barnet as Managing Director, West, to drive its expansion across California, Oregon, Washington, Arizona, and Nevada. With extensive experience in programmatic advertising and a history of leadership at companies like Cast Iron Media and NBCUniversal, Barnet’s role strengthens MiQ’s U.S. growth strategy, leveraging AI-driven solutions to meet rising demand in the advertising technology sector.
MiQ appoints Andy Barnet to lead West Coast operations in key states.
Barnet targets partnerships in media, automotive, QSR, travel, and fintech.
MiQ Sigma platform enhances campaign planning and performance with AI.
Barnet’s expertise drives data-driven, omnichannel advertising solutions.
Appointment aligns with MiQ’s U.S. growth in programmatic advertising.
AI agents are increasingly critical in the adtech industry’s evolution.
Andy Barnet joins MiQ as Managing Director, West, based in Los Angeles, to oversee operations in California, Oregon, Washington, Arizona, and Nevada. His focus will be on expanding partnerships and acquiring new customers across holding companies, brands, and independent agencies in industries such as media and entertainment, automotive, quick-service restaurants (QSR), travel, and fintech. Barnet’s proven track record, including leadership roles at Cast Iron Media, Ampersand, Xandr, and NBCUniversal, equips him to drive MiQ’s growth in the competitive programmatic advertising market. His expertise in building high-performing teams and leveraging data-driven strategies aligns with MiQ’s goals for West Coast expansion.
MiQ’s growth is fueled by its innovative, AI-driven platform, MiQ Sigma, which enables clients to plan, activate, and measure campaigns across multiple platforms without fragmentation. “I’m grateful Andy agreed to join us to lead our West operation,” said Marion Hargett, US Chief Revenue Officer, MiQ. “I’ve had the opportunity to work with him a few times in my career, and I know that his leadership, combined with our agnostic approach to adtech and the power of our new AI-driven platform, MiQ Sigma, will enable us to deliver truly customized solutions for our clients.” The platform’s ability to integrate with any technology stack ensures tailored, high-performance outcomes for MiQ’s partners, positioning the company as a leader in AI-powered advertising.
Barnet’s client-focused approach and deep expertise in programmatic media make him a key asset for MiQ. “As a client-focused professional passionate about delivering business outcomes, I’m thrilled to join MiQ and contribute to its mission of driving results through innovative, AI-powered omnichannel agnostic platforms. I’m really looking forward to engaging with the newly-launched MiQ Sigma, which gives clients a powerful advantage: the ability to plan, activate, and measure across multiple platforms without fragmentation—unlocking greater efficiency and performance,” said Andy Barnet, MiQ’s Managing Director, West. His leadership will focus on delivering measurable results through data, technology, and audience insights for clients across diverse industries.
We’re not your average programmatic media partner. Since 2010, we’ve been on a journey to make advertising better, and help brands and agencies achieve their best outcomes. That’s why we created MiQ Sigma, our AI-powered advertising technology that connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. Enabled by these insights, our traders make custom, unbiased decisions that deliver faster, smarter and more effective results. With MiQ, programmatic always goes beyond expectations.
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