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The programmatic advertising landscape is increasingly driven by artificial intelligence and strategic partnerships. To strengthen its leadership in this competitive field, MiQ, a global programmatic media partner, has officially appointed Jordan Bitterman as its Global Chief Marketing Officer. After serving in a consulting capacity since January, Bitterman now takes on the permanent role, bringing decades of advertising industry experience from leading agencies and technology companies to guide MiQ's global marketing strategy.
MiQ has appointed Jordan Bitterman as its permanent Global Chief Marketing Officer.
Bitterman previously served as CMO in a consulting role since January of this year.
He recently led the successful global launch of MiQ's AI-powered platform, Sigma.
His background includes 23 years at advertising agencies and 8 years as a CMO.
Bitterman brings specific expertise in commercializing AI-driven data products from his time at IBM.
This appointment supports MiQ's ongoing global expansion and technological innovation.
Since beginning his consulting role at the start of the year, Bitterman has already made a significant mark on MiQ's brand and product positioning. He was the driving force behind the global launch of MiQ Sigma, the company's flagship AI-powered advertising technology. His leadership extended to authoring its new market positioning and creating sales and marketing assets for global and local markets. He also orchestrated high-impact launch activities, including a standout client event at Cannes Lions and a multi-country roadshow, demonstrating his ability to execute complex, global marketing initiatives.
Bitterman's appointment is strategically significant due to his unique career blend. With over 23 years at leading advertising agencies like Mindshare and Digitas, he possesses a deep, intrinsic understanding of the needs and pressures facing MiQ's core agency clients. This is complemented by eight years as a CMO at media and technology companies, including a tenure at IBM where he helped commercialize AI-driven data products and integrate The Weather Company into IBM Watson. This combination of agency perspective and AI commercialization experience is seen as a key asset for MiQ's future growth.
MiQ's leadership has endorsed Bitterman's appointment, highlighting his immediate and lasting impact. Erin Madorsky, MiQ’s Co-CEO for the U.S., credited his vision with setting a new standard for marketing at the company. Gurman Hundal, MiQ’s Founder and Global CEO, stated that the appointment underscores MiQ's commitment to supporting its sales teams and clients more fully during a period of accelerated growth, particularly in high-growth regions like APAC and LATAM.
The formal appointment of Jordan Bitterman as Global CMO signals MiQ's intensified focus on brand elevation and market expansion. By placing a leader with deep agency relationships and proven AI marketing expertise at the helm, MiQ is strategically positioning itself to better serve its partners and capitalize on the growing demand for intelligent, results-driven programmatic advertising solutions.
We’re not your average programmatic media partner. Since 2010, we’ve been on a journey to make advertising better, and help brands and agencies achieve their best outcomes. That’s why we created MiQ Sigma, our AI-powered advertising technology that connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. Enabled by these insights, our traders make custom, unbiased decisions that deliver faster, smarter and more effective results. With MiQ, programmatic always goes beyond expectations.
Headquartered in London, MiQ operates globally from 21 offices across North America, Europe, APAC, and Latin America. The company has been recognized as one of Insider's Hottest AdTech Companies, earned Ad Age's Best Places to Work Award, made the Inc. Power Partners list, and has been named to AdExchanger's Programmatic Power Players every year since its inception in 2020.
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