Minute Media, a global technology and sports content company, has acquired VideoVerse, the developer of Magnifi, a leading AI-driven SaaS platform for sports video technology. This acquisition, announced on September 22, 2025, builds on Minute Media's recent expansions in sports technology and content, creating a comprehensive 360-degree solution for rights holders, leagues, teams, publishers, and marketers in the fast-evolving sports media landscape.
The acquisition of VideoVerse positions Minute Media to deliver integrated solutions across the sports content value chain. Magnifi's AI capabilities allow content owners to detect key moments automatically and produce highlights in real time, streamlining the creation of engaging short-form videos. This addition complements Minute Media's existing portfolio, enabling seamless deployment of end-to-end workflows that enhance efficiency for global partners.
Magnifi leverages computer vision, natural language processing, and machine learning to analyze visual and audio elements, identifying highlights with precision. Its GenAI features automate multilingual subtitling, thumbnail generation, and metadata creation, while a rules-based engine handles end-to-end processing. As an all-in-one editorial workspace, the platform empowers content teams to focus on innovation rather than manual tasks, accelerating delivery to fans across platforms.
Existing Magnifi clients will gain access to Minute Media's distribution and monetization tools, maximizing ROI on video assets. “We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetization. In addition, with VideoVerse’s technologies, Minute Media’s owned & operated brands, partners, and clients will experience and have the very best in AI-powered creation,” said Asaf Peled, Founder and CEO of Minute Media.
Vinayak Shrivastav, Co-founder and CEO of VideoVerse, remarked, “This is a defining moment in VideoVerse’s journey. Our core belief is that AI should empower sports media rights-holders to unlock greater value from their content. Partnering with Minute Media not only accelerates our global vision but also amplifies our ability to serve rights holders and publishers globally, while reshaping how short-form content is delivered and monetized in real-time to fans everywhere.” He further added, “Together, we will unlock powerful synergies from AI-powered creation to distribution to monetization.”
VideoVerse's technology will enhance Minute Media's STN Video platform, driving improvements for leagues and publishers. Magnifi serves diverse clients, including OTT players, broadcasters, sports clubs, and e-gaming platforms, with proven applications in generating instant key moments to boost viewership.
This acquisition underscores Minute Media's commitment to innovation, reaching 200 million monthly users through brands like The Players' Tribune, FanSided, and Sports Illustrated. By combining VideoVerse's AI expertise with its distribution network, Minute Media solidifies its role as a leader in sports content technology, empowering stakeholders to thrive in the digital era.
Minute Media is a global technology and content company specializing in sports and culture. Minute Media's proprietary tech platform enables the creation, distribution, and monetization of digital content experiences. They own and operate leading sports content brands, including The Players' Tribune, FanSided, and 90min, and serve as the publisher of Sports Illustrated and Sports Illustrated Swimsuit across digital and print platforms. Minute Media has a robust sports highlight rights portfolio through STN Video, providing distribution and monetization for leagues and teams. The company reaches 200M monthly users, powering 1,500+ content creators and 400+ distribution partners across 14 global markets in 10 languages. They also reach a robust print subscriber base through the publication of Sports Illustrated, Sports Illustrated Swim, and Sports Illustrated Kids magazines.
Magnifi, with its award-winning technology, has found an extremely strong product-market fit in serving enterprises across numerous industries - OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges, and more. Magnifi is building the next-generation video editing ecosystem, addressing a broad range of use cases in the post-production process. The company specializes in generating instant key moments and auto-sized short videos, enabling content rights holders to increase their presence and viewership. Magnifi works with leading rights holders/owners, including Portugal Football Federation, Danish Football leagues, FIFA+, Formula E, Mountain West Conference, and other leading sports broadcasters globally.
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