Minute Media has acquired VideoVerse, a Moneta Ventures portfolio company, in a significant sportstech transaction that enhances AI-driven video content creation and distribution for the global sports content ecosystem.
Minute Media acquires VideoVerse, boosting AI video capabilities.
VideoVerse’s Magnifi platform automates real-time sports highlights.
Moneta Ventures, VideoVerse’s largest shareholder, retains equity in Minute Media.
Magnifi uses AI for multilingual subtitles and automated workflows.
Deal strengthens Minute Media’s STN Video platform for global distribution.
Transaction marks a fund-returning exit for Moneta Ventures.
Minute Media, a global leader in sports technology and content, has acquired VideoVerse, an AI-powered video solutions provider backed by Moneta Ventures. Announced on September 9, 2025, this transaction represents a pivotal moment for the sportstech industry, combining VideoVerse’s innovative Magnifi platform with Minute Media’s robust distribution network. As Moneta Ventures’ largest equity holder in VideoVerse, the deal also marks a significant fund-returning exit while retaining a considerable equity stake in Minute Media.
Founded in 2016, VideoVerse’s Magnifi platform leverages artificial intelligence, including computer vision, natural language processing, and machine learning, to automatically detect key moments in sports content and create real-time highlights. Its generative AI tools, such as multilingual subtitles, automated thumbnail creation, and a rules-based engine, streamline end-to-end workflows, enabling content teams to produce compelling short-form videos efficiently. Magnifi serves major clients like FIFA+, Pro Panja League, and Portugal Football Federation, enhancing their digital presence and viewership.
“We are delighted to have acquired VideoVerse and are excited about the synergies it brings to our combined business,” says Asaf Peled, the Founder and CEO of Minute Media. “The acquisition allows us to incorporate AI creation capabilities into our platform, while giving VideoVerse the distribution and monetization solutions it needs to better serve customers around the world.” The integration of Magnifi with Minute Media’s STN Video platform, which reaches 200 million monthly users, strengthens content distribution and monetization for leagues, teams, and publishers across 14 global markets.
Moneta Ventures, a key supporter since leading VideoVerse’s $5 million Seed round in 2021, played a critical role in its U.S. market expansion. “The Moneta team has been one of our greatest supporters over the years,” says VideoVerse CEO Vinayak Shrivastav. “There have been so many ups and downs along the way and they have always been a constant, supportive, and reassuring presence.” Lokesh Sikaria, Moneta’s Founder and Managing Partner, added, “Vinayak and his team have done a phenomenal job of growing VideoVerse into the great success that it is today. This is not only a very significant sportstech transaction, but also a fund-returning exit for Moneta that further validates our investment thesis.”
The acquisition positions Minute Media as a leader in AI-driven sports content creation and distribution, while Moneta Ventures’ continued equity stake ensures ongoing involvement in this transformative sportstech ecosystem.
Magnifi, with its award-winning technology, has found an extremely strong product-market fit in serving enterprises across numerous industries - OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges, and more. Magnifi is building the next-generation video editing ecosystem, addressing a broad range of use cases in the post-production process. The company specializes in generating instant key moments and auto-sized short videos, enabling content rights holders to increase their presence and viewership. Magnifi works with leading rights holders/owners, including FIFA+, Pro Panja League, Portugal Football Federation, Clubber TV, The Cowboy Channel, and other leading sports broadcasters globally.
Minute Media is a global technology and content company specializing in sports and culture. Minute Media's proprietary tech platform enables the creation, distribution, and monetization of digital content experiences. They own and operate leading sports content brands, including The Players' Tribune, FanSided, and 90min, and serve as the publisher of Sports Illustrated and Sports Illustrated Swimsuit across digital and print platforms. Minute Media has a robust sports highlight rights portfolio through STN Video, providing distribution and monetization for leagues and teams. The company reaches 200M monthly users, powering 1,500+ content creators and 400+ distribution partners across 14 global markets in 10 languages. They also reach a robust print subscriber base through the publication of Sports Illustrated, Sports Illustrated Swim, and Sports Illustrated Kids magazines. Minute Media has offices in New York, London, Tel-Aviv, São Paulo, and Asia.
Moneta Ventures is a venture capital firm that partners with early-stage, high-growth enterprise technology companies across California and Texas. Founded by serial entrepreneurs with a history of building and scaling successful technology businesses, Moneta pairs capital with hands-on operational support to help founders grow enduring companies. Since 2014, the firm has invested in more than 50 companies across emerging and underserved venture markets, including Aumni, VideoVerse, Grin, Mindtickle, Sibros, and App Orchid. Moneta has offices in Austin, TX and Folsom, CA.
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