The data privacy landscape is rapidly evolving, with companies specializing in this space making strategic pivots to align with the most pressing market needs. While consumer awareness of data exposure is growing, the complexity of enterprise privacy operations, driven by surging data volumes and a patchwork of global regulations, presents a significant and expanding challenge. This dynamic is prompting a strategic shift towards AI-powered automation to manage compliance at scale.
MineOS has sold its consumer privacy business to the cybersecurity firm McAfee.
The divested app helped users discover their digital footprint and control personal data online.
Following the sale, MineOS will focus exclusively on its enterprise privacy and risk management platform.
The enterprise platform uses autonomous AI Agents to automate data mapping, DSR fulfillment, and vendor risk.
The company will use the transaction proceeds to accelerate AI and automation product innovation.
This strategic move reflects MineOS's evolution from a consumer tool to an enterprise automation leader.
This transaction marks a significant milestone in MineOS's corporate evolution, reflecting a deliberate shift from its consumer roots to a focused leadership position in the enterprise market. The sale of the recognized consumer application allows the company to direct all its resources and innovation efforts toward its AI-powered platform for organizations. This strategic pivot enables MineOS to fully dedicate itself to solving the complex challenges of privacy operations, risk management, and AI governance for global businesses.
The core of MineOS's enterprise offering is a platform powered by a network of autonomous AI Agents. This technology transforms traditionally manual and labor-intensive privacy operations into a continuous, automated process. Each AI agent is designed to observe, decide, and act, streamlining critical tasks such as data mapping, Data Subject Request (DSR) automation, vendor risk assessments, and consent management. This approach moves compliance from a periodic, reactive function to a always-on, intelligent system that "runs itself," significantly reducing operational overhead and human error.
With the proceeds from the sale, MineOS plans to aggressively accelerate innovation on its platform. The focus will be on expanding its AI and automation capabilities to further bridge the domains of privacy, risk management, and governance into a single, unified system. This continued investment aims to empower privacy, legal, and compliance teams to operate with greater speed, accuracy, and strategic impact. By turning privacy from a maintenance burden into a driver of organizational resilience and trust, MineOS is positioning itself at the forefront of the autonomous governance market.
The sale of its consumer business solidifies MineOS's strategic direction as a pure-play enterprise solution provider. This move allows the company to double down on its mission to redefine compliance through intelligent automation. By leveraging autonomous AI agents to handle the growing complexity of data privacy and risk, MineOS enables global organizations to not only keep pace with regulatory demands but also to build a foundation of lasting trust and brand confidence in an increasingly data-driven world.
About MineOS
MineOS is the first autonomous privacy and risk management platform trusted by global leaders including Wiz, HelloFresh, Miro, SharkNinja, Selfridges, and Ford. The platform unifies privacy, risk, and AI governance into a single source of truth, giving enterprises live intelligence to see risks clearly, act decisively, and prove compliance instantly.
With continuous data mapping, automated workflows, and embedded AI agents that streamline everything from data subject request fulfillment to third-party risk assessments and continuous risk management, MineOS enables organizations to stay ahead of regulatory change, reduce operational risk, and protect trust, without adding headcount.
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