Mediaocean's Prisma, a trusted system of record for global media investment, today announced completion of Prisma Direct integration with Microsoft Advertising Platform, enabling brands and agencies to streamline workflows from planning through reconciliation. Through Prisma Direct, buyers can send orders directly to Microsoft Advertising Platform, receive campaign performance data back into Prisma, and manage invoices electronically connecting key workflows within broader media operations.
For marketers managing search alongside other media investments integration eliminates familiar source of friction entering same campaign information across separate systems. Orders created in Prisma flow directly into Microsoft Advertising Platform without duplicate data entry reducing manual work and risk of errors between planning and execution.
"Search remains one of most important channels for marketers, yet workflow often requires teams to move between separate planning, buying, reporting, and billing systems," said Drew Kane, Chief Product Officer, Prisma. "By integrating Microsoft Advertising Platform with Prisma Direct, buyers can send orders directly from platform they already use to manage media investments, while performance data and invoices flow back automatically. Result is more connected and efficient search buying workflow across campaign lifecycle."
Connection also closes loop on campaign performance. Data flows back into Prisma automatically giving buyers consistent in-platform visibility into pacing and performance. With order and delivery information together in same system teams can monitor spend and reconcile performance without switching between platforms or manually importing data.
Integration extends automation to invoicing. Microsoft Advertising Platform invoices flow electronically into Prisma's Invoices module eliminating manual entry and reliance on third-party services while simplifying reconciliation.
"Advertisers want greater connectivity between systems they use to plan media and platforms where campaigns are activated," said Yolanda Lam, GM, Global Head of Agency Development, Microsoft Advertising. "By connecting Microsoft Advertising Platform directly with Prisma, we're helping agencies create more consistent workflow across campaign management, performance, and billing so they can manage investments more efficiently."
Initially launched to automate direct transactions with premium media companies, Prisma Direct now brings connected model to search linking systems agencies use to plan and manage media with platforms where campaigns executed and measured. Expansion gives agencies more consistent way to manage media investment across channels from planning through performance, invoicing and reconciliation.
About Prisma
Prisma is trusted industry platform for advanced AI-driven media buying, optimization and execution. As part of Mediaocean, Prisma's advertising infrastructure connects brands, agencies, media suppliers, data providers and ad tech partners with end-to-end SaaS solution for workflow across all channels. Over 100,000 people use Prisma platform around world as independent system of record.
About Mediaocean
Mediaocean is foundational software and AI partner for omnichannel advertising. With over $200 billion in annualized ad spend running through platforms and more than 100,000 users worldwide, Mediaocean deploys AI and automation to optimize investments and outcomes. Through innovations such as NIVO AI. Mediaocean owns and operates Prisma, Innovid leading independent ad tech platform for creative delivery measurement and optimization, and Protected integrated solution for ad verification and brand safety.
