Matter, an award-winning B2B tech PR agency supported by marketing and creative, has launched its Review Visibility Management service to address a shift in how companies across verticals earn trust online. Matter's new service transforms online reviews into a strategic asset for brands as customer feedback plays an increasingly influential role in how brands are evaluated by buyers and surfaced in search and AI platforms.
The launch meets the growing importance of online reviews as customer feedback plays an increasingly influential role in how brands are evaluated by buyers and surfaced in search and AI platforms. As online reviews expand influence, AI assistants and search platforms increasingly play a gatekeeper role between businesses and buyers.
“Reputation will always be the foundation for any healthy brand,” said Mandy Mladenoff, President of Matter. “What's changed is that trust is now earned through the voices of customers whose word-of-mouth can reach anyone seeking validation on buyer decisions with your business.”
As 96% of today's customers check reviews before buying from a business for the first time, Matter's new service helps organizations capture customer advocacy, monitor online sentiment and improve visibility where trust is earned.
“The surest way to fail in review management is to do nothing at all,” said Jeff Tahnk, General Manager of Strategy & Integrated Marketing at Matter. “The most trusted brands actively cultivate authentic reviews because they know trust is built over time and increasingly influences how they're discovered by both buyers and AI-powered search experiences.”
By taking a proactive approach to generating authentic customer feedback on Google, Facebook and other trusted platforms, the service helps brands strengthen reputation, build trust and stand out in the places where buyers seek validation online. Designed for time-constrained teams, it turns customer advocacy into actionable reputation insights and greater visibility across search, social and AI-driven discovery.
Matter's Review Visibility Management offering arrives as the influence of online reviews continues to expand. With AI assistants and search platforms increasingly playing a gatekeeper role between businesses and buyers, authentic review management programs will determine which organizations are surfaced and which are ultimately chosen by decision makers.
About Matter
Matter is an award-winning B2B tech PR agency supported by high-impact marketing and creative that drive results. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across high-technology, healthcare, consumer technology and consumer markets.
