Matador AI, a leader in artificial intelligence solutions for the automotive industry, has been named an Official Preferred Partner of Nissan USA in its newly created AI Lead Nurturing category. This designation recognizes Matador AI's cutting-edge technology in automating lead follow-up and customer conversations for dealerships. After a rigorous evaluation process, Nissan USA now encourages all its U.S. dealerships to consider Matador AI's platform to increase showroom appointments, improve customer engagement, and drive sales conversion.
Matador AI is named a Nissan USA Preferred Partner in a new AI category.
It is the first company recognized in the AI Lead Nurturing segment.
The platform automates sales and service conversations for dealerships.
It helps dealers capture more leads and schedule appointments 24/7.
Clients see an average 25% lift in overall pipeline conversion.
The technology integrates with major automotive CRMs and DMSs.
The Preferred Partner status followed multiple rounds of product evaluations, performance reviews, and capability assessments by the Nissan team. Key criteria included how the platform handles AI-driven messaging, compliance, reporting, and integration readiness. Matador AI secured the approval just four months after submitting its application, underscoring the platform's robustness and alignment with Nissan's standards for modern retailing.
Matador AI is the automotive industry's top-ranked conversational AI platform, built to fully automate sales and service interactions. Its AI agents help dealers follow up with customers, schedule and confirm appointments, and maintain engagement throughout the ownership lifecycle. The platform also powers dealership-branded chat and voice AI that qualify shoppers and capture opportunities 24/7 across websites, text, and phone calls.
A key differentiator for Matador AI is its foundation in real-world automotive retail experience. Instead of imposing generic workflows, the platform builds custom, dealership-specific AI models that mirror each store's unique processes. This practical approach, developed by people with deep dealership operating experience, addresses genuine challenges across sales follow-up, service retention, and customer lifecycle outreach.
“We’re proud to be recognized in Nissan USA’s first-ever AI Lead Nurturing category as an official Preferred Partner,” said Nick Cossette, co-founder and CEO of Matador AI. “AI is no longer a ‘nice to have’. it’s becoming the engine of modern retailing.”
“Developed by people who have deep experience operating dealerships, Matador is built for the realities of automotive retail,” said Kevin Esmezyan, Chief Product Officer at Matador AI. “On average, our clients see a 25% lift in overall pipeline conversion after rolling out Matador.”
This partnership marks a significant milestone for AI adoption in the automotive retail sector. By endorsing Matador AI, Nissan USA is signaling that intelligent automation is now a critical component of a competitive dealership's technology stack, essential for delivering the instant, intelligent responses that modern car shoppers expect.
About Matador AI
Founded in 2019 by experienced automotive professionals, Matador AI is a leader in conversational AI solutions for auto dealerships. Built for dealers, by dealers, Matador builds custom, dealership‑specific AI models to automate sales and service conversations across an omni‑channel experience. Committed to democratizing the use of AI in the automotive sector, the company offers two core platforms, Matador for Sales and Matador for Service, that help dealerships build more efficient operations, unlock new revenue and deliver a modern customer experience.
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