Making Science, a global digital acceleration consultancy, has announced the launch of AWAKE Venture Studio, an "AI-first" model designed to systematically identify, prototype, and scale AI-native internal solutions and independent startups. The studio leverages a proven internal framework that has already accelerated tech development and multiplied the value of portfolio companies, operating through distributed hubs in Chicago, Madrid, and Tbilisi to industrialize the innovation process.
Making Science launches AWAKE Venture Studio, an AI-first model for creating AI-native solutions and startups.
The model is based on proven internal efficiencies, achieving a 2x acceleration in tech development.
Operates via two engines: AI Create (discovery/validation) and AI Forge (building/scaling).
Leverages global talent hubs in Chicago, Madrid, and Tbilisi for distributed development.
Aims to industrialize innovation by providing shared infrastructure and AI-native focus.
The model has already demonstrated success, accelerating startup ad-machina to a 10x increase in value.
AWAKE Venture Studio represents a structured, repeatable approach to innovation, moving away from ad-hoc startup creation. By applying methodologies that have already delivered significant efficiency gains internally—such as halving development time for AI Agents—Making Science aims to productize the process of bringing AI-native ideas to market, whether as internal tools or as independent ventures with global ambitions from inception.
José Antonio Martínez Aguilar, CEO and Founder of Making Science, framed the launch as a strategic imperative: “AWAKE is more than a venture studio; it is a declaration of intent to industrialise the next generation of AI-native solutions. We have already seen the impact of this model within our own walls. By establishing this repeatable engine, we are freeing entrepreneurial talent to focus relentlessly on scale. Whether we are forging a new internal tool or a global startup, Making Science’s expertise in data and AI is the backbone of that evolution.”
The studio operates through two interconnected, systematic engines:
AI Create: Functions as a discovery and validation engine, using AI tools for trend monitoring and horizon scanning to identify high-potential opportunities where autonomous agents can provide a 10x competitive advantage.
AI Forge: Serves as the building and scaling engine, where validated concepts are rapidly developed. It leverages Making Science's global talent hubs and centralized infrastructure backbone to drastically reduce launch time and resource requirements.
AWAKE is not a theoretical model; it is built on demonstrated success within the Making Science ecosystem. The startup ad-machina is cited as a benchmark, having increased its value tenfold after integration. The studio's global hub structure in Chicago, Madrid, and Tbilisi ensures ventures are built with international talent and market access from day one, embodying the pillars of AI-first thinking, global integration, and shared infrastructure to systematically remove friction from the startup lifecycle.
About Making Science
Making Science is a global company specialising in digital acceleration, currently employing over 1,200 people and with a presence and technological development in 17 markets: Spain, Portugal, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity services globally, through delivery hubs that drive job creation and the availability of highly qualified technology talent.
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