M-Files, a leader in AI-native document management, announced on September 4, 2025, the appointment of Debbie Umbach as Chief Marketing Officer (CMO). A former Salesforce executive, Umbach joins M-Files at a critical juncture as the company accelerates global expansion, builds on its 2025 Gartner® Peer Insights™ Customers’ Choice recognition, and deepens its strategic partnership with Microsoft to deliver a pioneering unified document management solution.
Appointment: Debbie Umbach named CMO, announced September 4, 2025.
Background: Previously CMO at Own (acquired by Salesforce), with senior roles at Dynatrace and Bitsight.
Strategic Focus: Scale M-Files’ Microsoft 365 native capabilities and drive global market adoption.
Impact: Supports over 6,000 customers in 100+ countries with AI-driven document management.
Leadership Quote: “Debbie will play a critical role in shaping how we deliver efficiency and business value,” said CEO Jay Bhatt.
Stock Context: M-Files is privately held, no public stock data available.
Debbie Umbach brings extensive experience in driving double- and triple-digit revenue growth through comprehensive marketing strategies. Her prior roles include CMO at Own, acquired by Salesforce for its data loss and risk management solutions, and senior global marketing leadership positions at Dynatrace (NYSE: DT) and Bitsight. At M-Files, she will lead global marketing efforts to amplify the brand, fuel growth, and showcase the company’s unique AI-powered, metadata-driven document management platform.
Umbach stated, “M-Files has long been at the forefront of pairing trailblazing AI with intuitive, metadata-driven document management. I’m excited to lead our global marketing strategy to showcase this transformation, fuel growth, and amplify the M-Files brand worldwide.” CEO Jay Bhatt added, “Her deep expertise across the entire marketing lifecycle comes at a pivotal moment for M-Files as we advance AI-powered product innovation and extend our leadership with Microsoft 365 capabilities.”
M-Files is the first vendor to offer native Microsoft 365 capabilities, enabling seamless integration with Microsoft’s ecosystem for smarter collaboration, automated governance, and measurable productivity gains. This partnership, announced on July 1, 2025, leverages Microsoft 365 and SharePoint Embedded to deliver a unified document management solution, positioning M-Files as the preferred choice for Microsoft 365 organizations. Umbach’s appointment follows recent executive hires, including Tony Grout (Chief Product Officer), Heather Guntrum (Chief Customer Officer), and Matt Marriott (Chief Revenue Officer), strengthening M-Files’ leadership team.
The global document management market is projected to grow from $7.2 billion in 2025 to $14.6 billion by 2030 at a 15.2% CAGR, driven by AI adoption and demand for automated workflows. M-Files’ recognition as a Customers’ Choice in the 2025 Gartner® Peer Insights™ Voice of the Customer report underscores its leadership in serving over 6,000 customers across 100+ countries.
Headquartered in Austin, Texas, M-Files offers an AI-native document management system with purpose-built workflows for secure collaboration, process automation, and governance. Its metadata-driven architecture connects content to business processes, unifying information across silos and enabling AI at scale.
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