LiveRamp has announced a strategic partnership with Scowtt, an AI-powered advertising optimization platform, to integrate Scowtt’s advanced predictive models directly into LiveRamp’s data collaboration platform. This first-of-its-kind collaboration enables marketers to harness predictive first-party data signals for enhanced value-based optimization across major platforms and programmatic destinations, delivering superior advertising outcomes without requiring changes to existing workflows or new tool adoption.
The collaboration brings together LiveRamp’s expertise in responsible data collaboration and Scowtt’s AI models designed to unlock value from underutilized CRM data. Scowtt’s predictive signals focus on forecasting customer conversion likelihood and value, allowing ad platforms to optimize campaigns based on forward-looking intelligence rather than historical proxies alone.
Scowtt’s models analyze extensive behavioral and transactional signals from CRM systems to create high-accuracy predictions. When integrated with LiveRamp’s deterministic identity solution, which connects consumer data across touchpoints, marketers gain a unified view that powers more relevant experiences and measurable performance improvements. This combination enables continuous dynamic optimization while upholding strong privacy protections.
Even brands with limited first-party CRM data can benefit, as the integration allows incorporation of third-party data on targeting and intent to strengthen predictive scores. LiveRamp customers can activate these optimization capabilities seamlessly, maximizing media spend efficiency across major advertising ecosystems.
This partnership underscores LiveRamp’s commitment to advancing AI tools within its platform and broader network. By combining data collaboration strengths with proven AI-driven prediction, it opens new pathways for marketers to achieve superior results in a privacy-focused environment.
About LiveRamp
LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.