Orange Logic has announced an expanded initiative with Lionsgate and Comcast Technology Solutions (CTS) that is helping Lionsgate better understand, discover, and navigate more than 2,000 hours of video content.
Quick Intel
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Orange Logic announces an expanded initiative with Lionsgate and Comcast Technology Solutions.
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The initiative covers more than 2,000 hours of video content.
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Comcast Technology Solutions' video intelligence technology analyzes video at the frame level.
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Orange Logic connects those insights with Lionsgate's title, character, and talent information.
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Teams can use natural language to discover content by character, talent, title context, and on-screen appearance.
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New video insights are incorporated directly into the existing content record.
Lionsgate is using Comcast Technology Solutions' video intelligence technology embedded within Orange Logic to analyze video at the frame level and derive detailed metadata. Orange Logic connects those insights with Lionsgate's title, character, and talent information, adding the context needed to make what appears on screen more meaningful and useful.
A Richer Semantic Layer Across the Video Library
The resulting intelligence becomes part of the content record in Orange Logic, creating a richer semantic layer across Lionsgate's video library. Teams can use natural language to discover content by character, talent, title context, and on-screen appearance, making it easier to explore large volumes of video in the way people naturally think about stories and content.
"Lionsgate is taking a sophisticated approach to video discovery by connecting what appears on screen with the trusted context surrounding each title," said Misti Vogt, SVP of Engagement at Orange Logic. "That combination creates a deeper understanding of the media and gives teams a much more natural way to explore thousands of hours of content while keeping that intelligence connected to the information and controls they already rely on."
Connected to Existing Content Records
The initiative builds on Lionsgate's use of Orange Logic to unify its global marketing content. New video insights are incorporated directly into the existing content record rather than managed through a separate process, keeping them connected to established metadata, permissions, and business context.
Together, Comcast Technology Solutions and Orange Logic connect two essential layers of media intelligence: what appears on screen and what that means within Lionsgate's trusted content context. The result is a scalable approach to understanding and discovering a large video library while reducing the manual effort and uncertainty involved in identifying relevant content.
"Advanced video analysis gives media companies a scalable way to understand what is contained within large video libraries," said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. "Lionsgate is demonstrating what becomes possible when those detailed insights are connected with the contextual information in Orange Logic, creating new ways for teams to search and explore their content."
About Orange Logic
Orange Logic is a content orchestration platform purpose built for enterprises. Combining intelligent automation, contextual intelligence, and highly configurable workflows, Orange Logic helps teams move content faster, make better informed decisions, and orchestrate complex operations across the content lifecycle.
About Lionsgate
Lionsgate (NYSE: LION) is one of the world's leading standalone, pure play content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a premier talent management and production powerhouse at 3 Arts Entertainment and a more than 20,000-title film and television library, all driven by Lionsgate's bold and entrepreneurial culture.
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world's leading media and technology companies, brings Comcast Corporation's proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more.
