Lightspeed Voice has launched NOVA Pro, an upgraded version of its AI-powered communications assistant focused on turning business phone calls into structured operational intelligence rather than just transcripts and summaries.
What’s new in NOVA Pro
The platform adds several customizable AI workflow features aimed at businesses that rely heavily on phone conversations:
- Custom Summaries — businesses can define what information should appear in call recaps
- Call Success Scores — teams can create their own criteria for what counts as a “successful” call
- Custom Call Queries — automatically extracts specific details from conversations
- Ask NOVA — conversational querying of transcripts to retrieve insights quickly
- Actionable Follow-Ups — generates emails or text follow-ups from call context
Target use cases
The company says NOVA Pro is designed for industries where calls are operationally critical, including:
- insurance agencies
- sales organizations
- customer service teams
- home services businesses
Strategic positioning
The announcement reflects a broader trend in enterprise AI:
- moving from AI transcription tools to AI workflow systems
- embedding AI directly into operational processes
- converting unstructured voice conversations into searchable business data
Instead of simply recording calls, platforms like NOVA Pro are increasingly trying to:
- automate administrative work
- standardize customer interactions
- improve coaching and compliance
- accelerate follow-up actions
- create measurable performance metrics from conversations
Competitive context
The launch also aligns with a wider market shift seen across many recent enterprise AI announcements:
- conversational AI interfaces
- domain-specific AI agents
- workflow automation
- operational intelligence layers built on proprietary business data
Unlike generic meeting assistants, NOVA Pro appears positioned as a communications intelligence platform specifically integrated into business telephony workflows.
The product builds on the original NOVA release from 2024, which included:
- transcription
- sentiment analysis
- call summaries
According to the company, that earlier product received industry recognition including AI and unified communications awards.