Liferay has announced the general availability of Liferay Data Platform, a new offering that gives B2B organizations a single, trusted view of account activity, drawn from CRM, marketing automation, account-based marketing, and behavioral data. The platform combines customer and account data from existing sales, marketing, and digital experience systems into one trusted account view.
Liferay Data Platform provides unified account activity view for B2B organizations.
Combines data from CRM, marketing automation, ABM, and behavioral sources.
Account Lifecycle Dashboard shows account stages from Aware through At-Risk.
Real-time segments qualify accounts as activity matches defined criteria.
Segments trigger personalized content within Liferay DXP without IT tickets.
Available now as Liferay DXP-native offering.
For complex B2B organizations, account journeys typically span multiple functions, stakeholders, and touchpoints. Because relevant data is captured across CRM systems, marketing platforms, web analytics tools, and other sources, it can become fragmented, with each system showing only one part of the overall relationship. LDP combines customer and account data from existing sales, marketing, and digital experience systems into one trusted account view. It connects both known and anonymous activity to the right account, keeps track of where the data came from, and uses customer-defined rules to resolve conflicts.
An Account Lifecycle Dashboard shows where every account sits across six stages, from Aware through At-Risk, using a Highest Watermark rule so an account's stage always reflects what its data genuinely supports. Marketers can configure stage triggers without submitting an IT ticket, and the dashboard surfaces accounts stalled for 90 or more days in a stage alongside stage-to-stage conversion. Real-time segments evaluate behavior as it happens, qualifying an account as soon as its activity matches defined criteria and expiring automatically once the relevant window closes. Within Liferay DXP, these segments can trigger personalized content without requiring a separate activation tool or an IT ticket.
"Manufacturers, distributors and other B2B organizations run their business on long-term account relationships. What they haven't had is one place that shows how those relationships are progressing," said Julia Molano, Director of Product Management at Liferay. "That can mean missing signs that an account needs attention or reaching out after buyer interest has already faded. LDP gives teams the visibility to get ahead of those moments, not just react to them."
About Liferay
Liferay helps organizations build for the future by enabling them to create, manage, and scale powerful solutions on the world's most flexible Digital Experience Platform (DXP). Trusted globally by over a thousand companies spanning multiple industries, Liferay's open-source DXP facilitates the development of marketing and commerce websites, customer portals, intranets, and more.
