accesso Technology Group (AIM: ACSO) has announced the appointment of Lee Cowie as Chief Executive Officer, marking the completion of a long-planned leadership transition. Cowie, who joined the firm as Chief Operating Officer eighteen months ago, brings over 15 years of international technology leadership experience, including a significant tenure at Merlin Entertainments. He succeeds company founder Steve Brown, who transitions from the role after establishing accesso as the operational backbone for over 1,100 venues worldwide.
Lee Cowie succeeds founder Steve Brown as CEO of accesso Technology Group.
Cowie previously served as COO and has over 15 years of senior technology experience.
Strategic focus includes the global expansion of the AI-powered accesso IntelligenceSM platform.
The company aims to simplify transaction economics through an integrated payments strategy.
Priority will be placed on connecting ticketing, queuing, and guest experience into a unified ecosystem.
Outgoing CEO Steve Brown will remain available to support the transition and the next phase of growth.
The transition comes at a time when accesso is heavily investing in the "AI era" of the leisure and hospitality industry. Under Cowie's leadership, the firm plans to transform its foundational infrastructure into a smarter, more connected system. This includes the development of accesso IntelligenceSM, a platform built on the recent acquisition of Dexibit. The solution provides AI-driven analytics and forecasting, enabling operators to unify data across ticketing, retail, and third-party systems to make real-time operational adjustments.
"Accesso has spent 25 years building the infrastructure and ecosystem that operators trust with the moments that matter most," said Lee Cowie, CEO. "My focus from here is on making that infrastructure more intelligent, more connected, and simpler for the operators and visitors who depend on it."
Beyond AI, Cowie’s immediate priorities involve a company-wide programme of integration across the product estate. This initiative aims to deliver a seamless experience that connects everything from virtual queuing and point of sale to membership management. Additionally, a new integrated payments strategy is designed to reduce transaction friction, providing significant revenue gains and improved customer satisfaction for venue operators globally.
Outgoing CEO Steve Brown expressed full confidence in the succession, highlighting Cowie’s unique perspective as a former client and his deep understanding of what operators need to thrive. With a strong foundation and expanding data capabilities, the company is positioned to continue its record year of venue wins and SaaS expansion under Cowie's direction.
About accesso Technology Group plc
accesso is the leading global provider of patented and award-winning technology solutions that redefine the guest experience. accesso provides connected ticketing and eCommerce, virtual queuing, restaurant and retail point of sale, distribution, mobile apps and experience management, and data and analytics solutions for more than 1,100 venues worldwide. Its technology helps operators streamline operations, increase revenue and improve the guest journey. accesso delivers a high volume of product enhancements year-round and continuously invests in R&D to help venues and operators adapt to evolving guest needs.
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