The process of connecting brands with digital creators for marketing campaigns is being streamlined by a new, all-in-one platform. KOMI, a startup known for its powerful "link-in-bio" tool for creators, has announced the launch of a comprehensive platform designed to simplify and scale brand-creator partnerships. This new system aims to eliminate the fragmented and time-consuming process typically associated with influencer marketing by integrating search, outreach, and contracting into a single, AI-powered workflow.
KOMI has expanded beyond its link-in-bio roots to launch a full creator marketing platform.
The platform uses an AI matching engine to connect brands with interested, relevant creators.
It automates the initial outreach to creators based on a brand's campaign brief, saving significant time.
The system handles contracting and payment, simplifying administration for both parties.
For creators, it provides a centralized hub to find deals, manage approvals, and get paid.
The platform is free for brands to use and aims to make creator partnerships more scalable.
The core of KOMI's new platform is its AI-driven matching technology. Instead of brands spending hours manually searching for and cold-outreaching creators, they input their campaign details—such as budget, goals, and parameters—into KOMI. The platform then generates a brief and uses what it describes as "agentic AI technology" to proactively reach out to creators who fit the campaign's requirements. This ensures that marketers only engage with creators who have already expressed interest, dramatically increasing efficiency. "We are turning the creator marketing process on its head by using your campaign brief to bring you creators who are interested in your project at scale," says Lewis Crosbie, co-founder and CEO at KOMI.
For creators, especially those working to build a sustainable career, the platform offers a significant advantage by centralizing business operations. KOMI serves as a single destination to discover new brand deal opportunities, manage content approvals, and handle invoicing and payment. This reduces the administrative burden that often distracts creators from their core work of content production. "As a creator, brand deals are a critical source of income to sustain their career, so having new ways to find brand deals is a game-changing opportunity," said Roxie Nafousi, an author and speaker.
The platform is designed not only for efficiency but also for effectiveness. By validating creator profiles and engagement authenticity, KOMI helps ensure that brands partner with genuine influencers, protecting their investment. The AI matching is intended to foster more relevant and authentic collaborations by connecting brands with creators who are genuinely interested in their project. This leads to more compelling content for audiences and better results for marketing campaigns. “The creator space is evolving fast, and brands are starting to take partnerships more seriously,” said Mindaugas Petrutis, Head of Growth at Lovable. “KOMI has been focused on making that process smoother—helping brands and creators work together in a more organised, transparent way.”
KOMI's expansion into a full-service marketing platform signals a maturation in the creator economy, addressing key pain points for both brands and influencers. By leveraging AI to handle the logistical heavy lifting, KOMI enables both marketers and creators to focus on their highest-value work: building creative and successful partnerships.
About KOMI
KOMI is the world’s most powerful creator ecosystem, used by thousands of leading creators — including Kim Kardashian and The Rock — collectively reaching over 7 billion fans worldwide. KOMI empowers creators to stand out and build relevance, reach, and revenue — and help brands tap into the internet’s most authentic storytellers. Through a unified suite of tools, KOMI gives the all-in-one platform for creators and brands to fuel the future of marketing and commerce.
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